Top Misc Content on Internet

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• Mere Exposure Effect in Advertising
• How Effective is Email Advertising
• The Lede: 9 Marketing Links You Need

Mere Exposure Effect in Advertising Posted: 04 Nov 2011 10:00 PM PDT Do you think a marketer could persuade you into buying a product by the mere exposure of it? Do you make your purchases based on your familiarity with the product, that stems from frequent citations of its advertisements in the past? Well, even if your answer is a NO, the truth may be contradictory. Let's see how the mere exposure effect in advertising works.

How Effective is Email Advertising Posted: 04 Nov 2011 10:00 PM PDT How many emails did you get today? I bet at least one of them is an advertisement from a company trying to market their product. After being sent countless emails, chances are, their names and products are registered at the back of your mind, even if you did not read them. So, the question arises, are such emails making an impact? Let's find out if email advertising is effective and how you can make it work for your business.

The Lede: 9 Marketing Links You Need Posted: 05 Nov 2011 08:00 AM PDT Chief Content Officers. Tin foil hat marketing. The future of content marketing, and the CIA reading your tweets. It was a hell of week out there, and below you’ll find just a fraction of it pertaining to this business. Due to popular demand, I’ve trimmed things down to nine links (not including a look back at this week in Copyblogger). By the way, have you followed @copyblogger on Twitter yet? You can get these links, and a lot more, throughout the week. OK, on with it … What’s a Chief Content Officer For? From teens on Facebook, to editors of major news organizations, content drives the digital medium. Does a professional content strategy then need a dedicated executive guiding it? // Why Twitter Could Win the Online Identity Race You might think Facebook has the social identity game locked up. There’s a few good reasons why Twitter may take them in the end. // Better Marketing Through Better Listening Turns out the best way to get to the who, what, and where of your content plan is … to listen. // 4 Clear Facts About the Future of Digital Content Common sense rules here. Number 3 is the killer in my book. // 3 Lessons From the Launch of The Verge There’s been a lot of talk about this monster tech site in the last few days. Is The Verge a new model for independent journalism? // Interface Design is Copywriting “… words mean everything in the interface. Every single word you choose is important …” The writer runs this show, etc. // Why Your Good Content Continues to Fail Have you realized yet that you need to “market your marketing”? This is no cute little word play, but the difference between being in the game and on the sideline. // These 6 Mistakes Will Kill Your Product Launch “Entrepreneurs are overachievers, which is a good thing, but it can spell trouble when it comes to launch time.” // The CIA is Following Up to 5 Million Tweets a Day Make of this what you will. Did you miss anything on Copyblogger this week? 6 Ways to Sell Without Selling Your Soul Why You Hate Writing, And How to Lust After the Blank Page Again The 3-Step Cure for No-Sales Syndrome Why Bad Writers are Eating Your Lunch, And What To Do About It Warning: If You’re Not a Privacy Nut, You’re Losing Sales Don’t Miss Out: Get Your Free Content From Teaching Sells About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. TweetShare Comments Comments Further Reading Why Bad Writers are Eating Your Lunch and What You Can Do About It Why You Hate Writing, And How to Lust After the Blank Page Again 6 Ways to Sell Without Selling Your Soul

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