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Content Writing: Who to hire for writing content on your website

Posted: 08 Oct 2011 12:51 PM PDT

In the world of online businesses and SEO content writing, "Content is king." This is because having new web content on a regular basis allows search engines to know that your website is alive. However, content writing takes time and when you run your own business you may not have the time to devote to writing. So, to build brand awareness along with increasing search engine ranking, many website owners opt to hire content writers to provide web content.

But how do you know which content writer to choose? After all, there are thousands of web content providers available, each with their own style of content writing.

What to look for in a good SEO content writer?

If you are looking for a web content provider, here are some of the characteristics of a good SEO content writer:

The content writing provider should be a self-starter. Doing web content writing is not for the faint of spirit. It requires taking the time to research the topic thoroughly and then provide content writing that appeals to the client as well as the reader. A competent content writer will provide SEO content writing on time and not require babysitting along the way.
The web content writing provider should be organized. When you are talking to someone about content writing be sure to ask how they approach writing content. Do they use a writing checklist, a calendar or task organizer? Perhaps, the content writing company has a team of content writing specialist where jobs are divided up based on skill sets. The more you know about the content writing development phase the more at ease you can be in hiring a specific content writing company for a job.
Does the potential content writing provider understand the various types of web content writing? An effective content writer knows how marketing writing differs from navigational writing, as well as how to write good descriptions, SEO friendly titles and paragraphs that are informative yet interesting to read.
The SEO writer is able to not only provide web content writing but can edit, as well. This is especially helpful if your company frequently re-designs websites where the site owner wants you to take the existing web content and give it a new look.
Does the web content writing provider submit nearly flawless (preferably, error-free) work? Despite living in an age where texting and three letter acronyms are common, content writing issues like misspellings, typos, improper subject-verb agreement, poor grammar and slang should not be a part of a properly executed content writing. When corresponding with a content writer pay attention to how they write. If there is a plethora of problems in their e-mails, chances are their content writing will reflect the same.

These are some of the most important traits for a content writing provider. After all, effectively composed content writing can make the difference in the success of your web business. Content is king, but if the content writing reflects the mind of the jester rather than the elegance of royalty, your web content may do more harm than good. Be sure to hire a content writing provider whose work successfully promotes your company!

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