Tuesday, December 13, 2011

Top Misc Content on Internet

Top Misc Content on Internet

Content Writing, Content Duplication and Copy Writing:The What, Why and How of It

Posted: 29 Sep 2011 04:14 AM PDT

Have you ever wondered why today so many talk about content writing and copy writing when it comes to Internet based search? In today's business world, the written information is becoming more and more important. It may be a well drafted letter, an e-mail, a memo, a newsletter, a brochure, a printed article in a magazine, a newspaper write-up, an advertisement; or a web content, blog or simply a press release. Each one leaves an impact on the reader's mind.

What is content writing?

Content writing is a service meant for the owners of websites and businesses. The subject written is researched first and using skilful writing is crafted creatively. Website content writing is a booming activity nowadays and though it may sound easy writing it is not so. Writing for websites involves much time and thought. Contrary to its name, it involves not only writing but research as well. It is well said that web content writing is10 per cent writing and 90 per cent research.

What does a content writer do?

As a writer he is aware of the target reader on the website. A website writer is precise, concise and has the skill to hit the nail on the head. The content should be of use to the reader and unique to stay on what is termed as the Search Engine. It should find a place on the first page as it would stand out from the crowd on account of its sheer merit. Always have your own voice, tone and style while writing your content. Try to distinguish yourself from what others are doing.

What is good and effective content writing?

It is a content written with the readers' needs in mind using sentences that draw and hold the readers' attention to make him continue browsing the given website. The language used is direct and precise and devoid of any jargons, clichés, heavy and pedantic words. The write-up has correct grammar, punctuation and word usage with the right sub-headings, paragraphs, listings and examples. Meeting deadlines too is important.

Content writing and keywords usage

The content should be crafted so cleverly that the keywords used, which are central to the SEO content have a maximum impact on the reader's mind. Also, the content entitles for a relevant use of keywords and phrases most likely to be entered by users in websites.

A little more difficult but not impossible task, is the fine art of telling the search engines that the content is also 'related to these other things', besides the keywords. This way of linking other authority sites with your site is a friendly approach to your readers and the search engines as well.

What is content duplication?

According to Google's webmaster guidelines, "Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or is appreciably similar". Are there penalties for copying or stealing the content from a site? Generally not, for the bots/search engines are intelligent enough to gauge whose content was first. Hence duplicate content is not penalized, but it is not given any ranking. Search engines have also now implemented filters to avoid duplication, which incidentally also removes spam. One can also use a tool, www.copyscape.com that searches copies of your page on the internet. There is also the 'Similar Page Checker' that makes your content unique.

What is copy writing?

Copy writing is different from content writing. Copy writing broadly means writing promotional literature, which prompts people to buy something. Copy writing highlights the benefits of a product or service in order to sell it. It has a direct approach and written in an interactive style.

Copywriters create direct mailers, taglines, promotional web content, jingle lyrics, online ads, promotional e-mails and other marketing communication. Copy writing is a specialised art which needs some talent too. One also needs to have flair for marketing and advertising.

Whether it is content writing or copy writing, one must always remember that the reader is the king. If one writes in an engaging style that attracts and holds the reader's attention, the search engine too follows.

Claiming One’s Authority to Write

Posted: 26 Sep 2011 07:36 PM PDT

Want to write, but you think that you have nothing to write about? Think you aren't an authority? Show host and writing coach, Tim Morrison, hears many of these thoughts from people who want to write, but hesitate to actually do it. How does he reply? "We each are authorities on how we view and experience life, work, and the world. Write about THAT!"

Tune in tomorrow, Tuesday September 26th at 10:00am EST for "Write Here, Write Now!" Claim your authority to write!

Today's guests have taken this concept seriously. Bill Worth's first career was in newspaper journalism. After that, he entered the ministry. Now he writes full-time- novels- and in his writing he draws upon his view of the world shaped by his years as a journalist, managing editor, and minister. This has become his authority for writing novels.

Brenda Stockdale is the Director of Mind-Body Medicine at RC Cancer Centers where the latest research in mind-body medicine serves as an adjunct to medical treatment. While Stockdale is a clinician in the field of behavioral medicine, her own experience with life-altering and catastrophic illness provided her with the authority to write on the subject. Check out her book, You Can Beat the Odds.

Karon Cook claims a career as an actress in family films, television, and commercials. She has produced indie films as well. Now, Karon is a Print Sportscaster and currently has a Show Concept under consideration at Turner Sports. Where is her authority? Find out by listening in tomorrow!

Learn from these three amazing professionals who each claim the title of writer and/or author. Your mind will be opened to the vast field of authority.  What you have in your life can be the foundation of your writing.

For more information, please visit www.writechoiceservices.com and add www.writeherewritenow.atlantabusinessradiox.com to your bookmarks! Don't forget; you can always come back and listen to the archives. You don't want to miss out on a fantastic opportunity!

Responding to Google Places reviews

Posted: 24 Sep 2011 07:42 PM PDT

Don’t confront disgruntled customers on Google Places

Negative reviews on Google Places can be a real pain for businesses. Sadly with this review process and other reviews, the squeaky wheels tend to get most grease. That is, dissatisfied customers get more attention simply because satisfied customers don’t tend to leave reviews as frequently as dissatisfied customers.

Obviously, the first point is to try ensure you don’t have unhappy customers but no business is perfect in this regard, so dealing with unhappy customers is inevitable. Having a clear customer service policy and natural course of communication will help ensure customers issues are at least addressed, rather than them leaving annoyed, getting home and then leaving a nasty 1-star review on your Google Places account.

Bad reviews are quickly noticed – unless they are swamped in a myriad of positive reviews. You may serve 2000+ customers per month, 10 may leave a positive review, one may leave a negative review. To new customers this may appear to be a 10% dissatisfaction rate, which is quite high, whereas you know from your entire client base, that dissatisfaction rate is actually .05%, which is a very acceptable number for most businesses.

Don’t over react to negative Places reviews

Don’t blow a gasket upon seeing a negative review – you may decide in the heat of the moment to fire abuse back, which doesn’t auger well for your online reputation. Read it, consider it, walk away and consider it some more, leave it a day and then respond:

1. If it’s an issue you are familiar with personally (rather than another member of staff), talk through the problem and what you did to try to resolve it or if you haven’t tried to resolve it, perhaps propose a phone call or meeting to address the issue.

2. If it was a member of staff that dealt with the issue, check that they handled it appropriately and if so, state that in your response. If they did not handle it appropriately, try to make amends with the customer.

3. If you know the review is fake (sometimes competitors have nothing better to do!), then call them on it. ” It appears, you are not a known customer, please call us to discuss this issue or provide us with details of a time and date of your transaction so that we can follow it up”.  This usually ends the conversation if it’s not a genuine complaint.

It’s also worth noting, never apologise unless you were genuinely in the wrong – like misleading a customer on expectations. Apologising and pandering to the customer is likely to frustrate them more and cause further angst. If you feel you are correct (without being arrogant), stand your ground.

7 More Sure-Fire Headline Templates That Work | Copyblogger

Posted: 13 Dec 2011 10:45 PM PST

Review Video Seo Destiny- Private Blog Network.mp4

Posted: 13 Dec 2011 10:13 PM PST

Ten Recipes for Persuasive Content :: UXmatters

Posted: 13 Dec 2011 08:06 PM PST

How Important is Teaching Literacy in All Content Areas? | Edutopia

Posted: 13 Dec 2011 07:20 PM PST

Reading: Switching Gears -- Reading Across the Curriculum Content Areas

Posted: 13 Dec 2011 07:20 PM PST

Article Writing Services

Posted: 13 Dec 2011 06:18 PM PST

Make Money Online by writing articles for other people’s websites.

Posted: 13 Dec 2011 06:02 PM PST

Context As A Content Strategy: Creating More Meaningful Web Experiences Through Contextual Filtering

Posted: 13 Dec 2011 05:31 PM PST

40 Ways to Deliver Killer Blog Content | chrisbrogan.com

Posted: 13 Dec 2011 04:16 PM PST

Ezine Article Submission - Submit Your Best Articles For Massive Exposure, Ezine Publishers Get 25 Free Article Reprints

Posted: 13 Dec 2011 03:59 PM PST

Here’s Your Invitation to the Copyblogger Holiday Headline Clinic

Posted: 13 Dec 2011 04:00 AM PST

image of gift boxIt’s Killer Headlines week at Copyblogger! Our guest editor Jon Morrow will be delivering up great content for you all week on how to write headlines that get results.

Today, sign up for our free headline clinic, coming later this week.

Do you ever have trouble with headlines? Most content marketers do, from time to time.

Well we have good news.

Continuing the theme of yesterday’s Headline Hacks announcement, Sonia Simone and I are getting together and holding a Copyblogger headline clinic.

That’s a webinar where we rewrite your headlines for blog posts, articles, and other content. No charge of course … it’s totally free and our way of saying thanks for being the best blog readers on the web.

Got a killer idea for a blog post but can’t think of the right headline?

We’ve got you covered.

Planning to release a free report next year but stuck on the title?

We can handle that too.

Feeling totally lost but strangely attracted to the idea of watching us rip apart other people's content and put it back together again?

We can dig it. Come enjoy the show. (But Sonia did make me promise we’d be nice.) We’ll be on the line for two hours, and we’ll tackle as many headlines as we humanly can in that space of time.

How to attend the free headline clinic

The clinic will be held live via webinar.

What to do now: Register for the headline clinic here.

Where to show up: After you register, you’ll receive email (from our friend Chris Garrett) with a link to the webinar. Just click that link this coming Thursday at 4:00 PM Eastern. Don’t wait until Thursday to register or you may not get in.

When to show up: This Thursday, December 15, from 4:00 PM to 6:00 PM Eastern (U.S.) Time

What to bring: A headline you want to make stronger. Or even a thin, vague, wispy idea for a headline. We’ll help you make it great.

There is absolutely nothing for sale. You don’t even have to believe in Christmas to attend. All you have to do is click here and register.

We’re looking forward to seeing you there!

About the Author: In addition to serving as Associate Editor of Copyblogger, Jon Morrow is on a mission to help good writers get traffic they deserve. If you're one of them, check out his upcoming blog about (surprise!) blogging.

P.S.

If you’re looking for something to do until then, go read the announcement from yesterday and download Headline Hacks. It’s not required reading, exactly, but a lot of the stuff we are saying will make more sense.

P.P.S.

The clinics we’ve done at Copyblogger in the past have been insanely popular, and this one should be as well. So don’t forget to register. It’s a good idea to show up a few minutes early so you know you’ll get a spot.

If the webinar is maxed out, just wait a few minutes and try again. I know that sounds a little hypey, but we’ve seen it happen before, and people get really cranky disappointed when they can’t get in.

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