Monday, January 2, 2012

Top Misc Content on Internet

Top Misc Content on Internet

How useful are Long Tail Key-Phrases??

Posted: 10 Oct 2011 05:28 AM PDT

While involved in key-word analysis, webmasters tend to avoid or excuse Long tail Key Phrases. That's because, these long key-phrases carry some other phrases or words, which are unnecessary. This may divert the attention of the audience. Despite this, Long Tail Key-Phrases are often included in keywords as they play a crucial part in increasing the sales for a particular business.

A few of the Long Tail Key-Phrases can prove handy for a business. They basically help the audience to get a wider scope of information about any particular search. Moreover, it has been observed that most of the times website footfalls get increased by such key-phrases. What makes them unparalleled in nature is their ability to attract a large number of potential audiences, and then converting them into customers.

Consider an example – To search the nearest McDonald's outlet, you put a specific search location. In other words, you specify your location to look out for the nearest McDonald's outlet and in-turn use the long tail key-phrase to make it easier for the search engine to find the location.

However, sometimes you may find it challenging to get the appropriate long key-phrase for the website. To tackle this issue, you may try using different types of keyword combinations; in order to see which one does your website cater the most. The one in the limelight would be the most apt long key-phrase for your business. You can also include those key-phrases in your write-ups to find-out the capacity of traffic and sales for your website.

Furthermore, you can try building links for these key-phrases and look for improvement in the website's ranking. Check, for any improvement in website's traffic and prepare a list of such key-phrases to check their proximity with Google Adword tool. Pick out the most suitable long key-phrases for your write-ups and website and start using them.
However, do not ignore or avoid your main keywords. Use them in combination with the long key-phrases. Try targeting key-phrases by creating some links.

Particularly, for a start-up business, long tail key phrases may come useful. The main purpose of using long tail key-phrases is to boost your sales by attracting new potential customers. At the same point of time, you can work on improving the main key phrase rankings. Over the time, the business may flourish and you may see a considerable increase in the sales numbers for your business. That's the essence of long tail key-phrases.

But, the job to indulge in the creation and execution of long tail key-phrases could be tedious and may require a lot of research and hard work. In such a scenario, an SEO Services Company may come to your rescue. Such companies render flawless SEO Services to make your website visible to the world.

Top 10 Content Writing Mistakes that You can Avoid

Posted: 09 Oct 2011 10:41 PM PDT

Although content is considered king when it comes to attracting traffic on a website, most companies remain ignorant. They fail to estimate the power of good words, right punctuations and properly constructed sentences while posting their web content, Ezine article, blog post content or an Ehow guide. What to know what most miss while finalizing their content?

 

Spelling, grammar and punctuation: Basic but usually overlooked. When someone's creating their web content, the easiest-to-avoid error can be their downfall.  Hard to believe but there are thousands of websites with the web content that has 30-40 run-on sentences.  You just don't need to write the web content; you need to get it proofread as well to avoid this common content writing mistake.

 

Ever Changing voices: Some writers make such an amateur shift from first person to third that it becomes almost impossible to read the web content. "We" to "I", "you" to "his" or "I" to "them" breaks the consistency of the web content leaving the readers to scratch their heads as to who you are referring to.

 

Excessive hype: Web content is written for a purpose, right?  Maybe you wish to promote your newest fashion line. If you could have it your way, you might probably want to write everything little detail about the product. Just how great it is going to be, how plus size women need not feel to be left out, the exclusivity of fabric and so on.  Caution: readers will at once shift from your web content if it is only promotional.  Give them something from what they scan.  There are millions of sales pitches lying out there and they don't want to waste time reading one more.

 

Staying specific.  Your reader wants info. They land on your webcontent article because of the promise its title does to deliver. But if you start-off writing too broadly without any sense of direction, as a common error to do while compiling the web content, they'll soon loose interest in reading and will shift to other resource.

 

Complicating the content: If you want to show your unusual talent of using ten different adjectives in one single sentence, write other things like novel, essays or case studies for that. Web content needs to be kept simple and straight.

 

Spelling conventions: Every website demands to be written in the local dialect. If you can't distinguished between spellings such as 'colour' and "color", "cheque" and "check" or "materialise" and "materialize", then you ought to hire a professional web content writer.

 

Need of the content: Are your readers expected to take some action as soon as they hit on your page or your web content is just to give them weighty information? A news release is written differently than a promotional article which is unlike writing for kids. Unless you understand the precise requirement, you'll not be able to write a good copy.

 

Weak headlines. Unique and creative headline have gathered more interest in past and they will continue doing so in future. Using a keyword in the headline ensures the web content gets picked up by search engines quickly.

 

Introductory paragraph. Make it dull and see your readers crossing your web content, or make it compelling enough to entice visitor go through your entire page – choice is yours. Ideally, the introductory lines should give a sneak peek of what's in store for the reader in rest of the article. Making it witty, catchy or funny will get your content good response.

Applying Writing Guidelines to Web Pages

Posted: 02 Jan 2012 10:13 PM PST

Article Writing Services

Posted: 02 Jan 2012 09:32 PM PST

How To Write Three Blog Posts A Day

Posted: 02 Jan 2012 09:16 PM PST

The Content Pyramid: Healthy Portions of Posts for Your Blog

Posted: 02 Jan 2012 09:15 PM PST

Strategy - Today's Greatest Marketing Secret: Telling Stories in Eight Words or Less : MarketingProfs Article

Posted: 02 Jan 2012 09:12 PM PST

A List Apart: Articles: Better Writing Through Design

Posted: 02 Jan 2012 08:48 PM PST

8 Reasons You'll Get Buried Alive Without Quality Content

Posted: 02 Jan 2012 07:57 PM PST

Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection

Posted: 02 Jan 2012 06:17 PM PST

Content Strategy and Content Strategist Information

Posted: 02 Jan 2012 05:57 PM PST

Inbound Writer: The First Social Writing Application

Posted: 02 Jan 2012 03:56 PM PST

5 Lessons You Can Learn from a Breathtaking Customer Service Fail

Posted: 02 Jan 2012 03:00 AM PST

FAILOh Paul Christoforo, what would we have done last week without you?

Twas the week between Christmas and New Year’s. There wasn’t much to read, not much going on other than the whole annoying “real life” thing.

Just when we were nearly reduced to checking out our weird cousin Lenny’s 120-part Facebook timeline of meringue sculpture, we were blessed with a stunning social media fail.

An irresistible account of arrogance, cluelessness, and incompetence described in a post on Penny Arcade — appropriately titled Just Wow.

If you didn’t see it, the post outlines an email exchange between an increasingly frustrated customer and a rude, belligerent company representative who isn’t much of a master of written English.

Now, you’re much too smart to actually act like Christoforo. But even for those who know how to spell both marketing and strategy, there are some lessons to be learned.

Here are my thoughts on five (with a bonus for you):

Lesson 1: There are a lot of stupid, incompetent people calling themselves social media marketing experts

Christoforo billed himself as a social media, SEO, and marketing expert. (His website also says he can handle reputation management for you. I would suggest you not use him for this.)

He sold those skills to the company N-Control, which makes the video game controller that was the subject of that ill-fated customer email exchange.

It’s tempting to think you can completely outsource your customer communication, from support to content to social media relationships … that you can “let someone else think about that.”

And it’s almost always an awful idea.

Which leads quite directly to lesson #2:

Lesson 2: You have to understand the basics

Yes, you can get help with social media. Yes, you might benefit from someone teaching your organization how to improve your real-time communication with customers.

Yes, there actually are some very smart, helpful social media consultants out there.

But you have to know how it works for yourself, so you can tell good advice from terrible advice.

You don’t have to learn how to update your timeline on Facebook or what the heck to use Pinterest for. You don’t necessarily have to know every specific tactic.

You do have to understand the overall strategy.

Hiding behind “I don’t have time to learn about social media” is like hiding behind “I don’t have time to learn how to use the telephone.” Social media is how your customers talk with one another (and with you) about your company.

You need to know enough to set effective policies, to know what to look for in an employee or consultant, and to integrate social media (as well as all the other ways you talk to customers) into your company’s way of doing business.

By the way? All of this goes for SEO as well. There are probably even more incompetent, unethical SEOs out there than there are bad social media consultants. They can destroy your reputation much more quickly than you can rebuild it.

Lesson 3: Oh yes, there is such a thing as bad publicity

Bad stories spread. Horrible stories spread really quickly.

And social media makes it so much easier to spread a juicy horrible story.

People used to say “there’s no such thing as bad publicity.” Only very foolish people say that now.

Sure, Christoforo now has a Wikipedia page. You can read the full (dusty, dry version) account of the story there. Or you can get juicier versions on any of a dozen other high-ranking blogs.

In none of these does Christoforo sound like a person anyone should hire. For anything.

Dan Kennedy said a long time ago that if your business sucks, great marketing will get the word out really quickly about how wretched you are.

Some people think Dan doesn’t understand the internet, but I think he’s got it in a nutshell there.

Lesson 4: Bad service gets attention

Take a look at your own Facebook account or Twitter stream. On any given day, count how many people complain about a bad business experience.

Pay special attention to what gets people angry enough to start throwing social media mud:

  • Uncaring customer service
  • Customer service people who don’t know the product
  • Customer service people who don’t have the authority to fix problems
  • Rude service people
  • Condescending service people
  • Service people who lie

Notice something missing?

Most of the complaints you’ll find have nothing to do with products. If a product isn’t very good, customers will return it, but they don’t usually complain too bitterly about it.

They start shouting in social media over lousy service much more often than they shout about lousy products.

(Obviously I’m not saying you should have lousy products. But they won’t kill your business as quickly as bad service will.)

The gaming community has grumbled in the past about N-Control not hitting product deadlines, and that’s a challenge their company will need to address. But it wasn’t until a really good rude email “service” experience that the story went viral.

Lesson 5: 9 problems out of 10 can be solved by good manners

Because it was a slow week and because we’re talking about the computer gaming community, which is tightly networked and good at finding things on Google, all sorts of personal details emerged very quickly about Christoforo and his company.

As it so often does on the internet, things got out of hand, with personal information being published not only about Christoforo but also about his family.

No, that is not a cool thing to do, but you can’t count on everyone on the internet being cool. Any time you feel tempted to doubt this fact, go read some comments on YouTube.

If Christoforo had answered his customer’s request with normal good manners, the story would have died quietly. An annoyance, worthy of some twitter griping but basically within the boundaries of things we put up with every day.

Particularly with a small business, customers understand that problems come up. They understand that no one is perfect. And they’re surprisingly willing to forgive.

Treat people kindly and with respect. Good manners will buy you more than a million-dollar ad budget. And they’re free.

Bonus Lesson: If you’re going to be an ass, try not to be too entertaining about it

Social media attention spans are short, and most information addicts have already moved on to whether or not their football team embarrassed themselves this weekend.

But a lot of digital ink got spilled over Christoforo last week. It’s a bummer when hundreds of sites are publishing stories that combine your name with the phrase “train wreck.”

I think about 2/3 of these would have passed on the story as just another troll doing troll-like things if Christoforo hadn’t been using the userid @OceanMarketting. (He then abandoned that identity and grabbed @OceanStratagy instead.)

A social media expert who can’t spell his company’s name correctly in his twitter account. How often do you get to see that?

All of which points to the probable final word about Paul Christoforo.

He’s just too perfect, too magnificent a combination of elements. The bad spelling and insane grammar, the belligerence, the dating profile, the scraped business website content, the remarkable consistency of persona no matter what events unfold.

The words “I couldn’t make this up” come up again and again when people talk about Christoforo.

I’m stealing my friend Maureen’s explanation for that.

We couldn’t make him up — that would take the work of a masterful team of professionals working at the top of their game. Yes, I think Paul Christoforo is a character invented by The Onion.

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your favorite social media train wreck stories with her on twitter.

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