Top Misc Content on Internet |
- How much to write on a web page
- We Got Tired of Seeing Poorly Written Content
- Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection
- 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger
- Bessie Head: Thunder Behind Her Ears - Her Life and Writings (Studies in African Literature)
- STC Content Strategy SIG
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) (9780470648285): Ann Handley, C. C. Chapman, David Meerman Scott: Books
- Six Questions to Ask for Powerful Testimonials | Copyblogger
- Reading on the Web (Alertbox)
- 6 Ways to Constantly Produce Quality Blog Content | Social Media Examiner
- Letters of Note: The Internet Tidal Wave
- How Little Do Users Read? (Jakob Nielsen's Alertbox)
- How Great Web Design Grows Your Audience
- Save up to $350 on Search Marketing Expo
| How much to write on a web page Posted: 04 Nov 2011 10:13 PM PDT How much web content is too much?When writing for the web, there is no hard and fast rule for how much content you should write. How much you should write will depend on a number of things – for instance if you are a photographer, then the images you have produced in the past are likely to be far more effective than words. There is the obvious argument that you need content for SEO but Google and other search engines have advanced in terms of the way they evaluate content so writing reams of content stuffed with keywords no longer works like it did once upon a time. It’s also worth asking how much information is too much information for potential customers. Is it better to tell all, including price, and then hope that readers will become customers or is it better to say enough to encourage them to make contact so that your sales team can get to work reinforcing your competitive advantage? The answer here is that it depends on the type of product or service you offer, as well as competitive factors. Higher involvement products usually require more contentIf you have a low value, low-involvement product that everybody uses then you don’t need much content to sell that product. Take socks for example, everybody uses them but not many people think about ‘luxury socks’. They just want to buy socks – quickly, decent quality, reasonable price…SOLD. Then take something like a sports car at the opposite end of the spectrum – it’s more costly, it’s a higher involvement product (purchasing decision takes longer, more thought etc.). In this instance, you may need more content to sell the benefits of your sports car – what makes it better than a Ferrari, Aston Martin or Lamborghini. You need to communicate this – and if a test drive is the proof potential customers need, then your content needs to encourage a test drive. All products fall somewhere along the ‘involvement scale’ in terms of the decision-making process. Knowing where your product or service sits will help determine the amount of content you need. If you have a technical product – does your target market need to know the technical details? Do they understand the technical details? If the technical details don’t come into the purchasing decision, then they don’t need to be added. In summary, focus on the information that sells your product, don’t use 10 words where one will do and be as short and direct as possible. If you follow these rules, you won’t have written too much – you’ll have written enough. Layout is another factor, which we will discuss next week. |
| We Got Tired of Seeing Poorly Written Content Posted: 04 Nov 2011 09:32 AM PDT When companies decide to outsource their content needs to an SEO company or web content company, in most cases you can tell immediately that the content was not created by someone within the company. Instead, the content absolutely reeks of carelessness, passion, and someone getting paid $1 per article/blog post to hammer out as many as possible in small amounts of time. This is not who you want representing your company or website. It can cause your website to have an air of “flakiness” and seem non genuine. Besides, your content is your website’s heart and soul – not the place to skimp on quality. This is where we come in. We’re the other guys. We’re Expertly Worded. When a customer comes to us needing a blog, article, item description (or what have you) written for their website, we see our first job as thoroughly getting to know their company and what it’s all about. This puts us on the right track for producing quality content in the “voice” of our customer’s website. Maintaining a consistent “voice” throughout the website is of utmost importance. Seriously, we can’t stress this enough. We then get right to work on producing content that is guaranteed to enhance your companies web presence. First, we thoroughly research the subjects you need written on, both with you and our other resources, to ensure everything is accurate and thorough. No one wants to follow a website who’s content is unreliable. We like to think we help a website establish it’s reputation for being an expert in whatever industry they may be in by providing great material and resources for their visitors/customers. All of this is done within a time frame that we establish with you based on your needs, and for the best price around. Email us today: customercare@expertlyworded.com or visit our website: www.expertlyworded.com . Let’s get started! Simply put – We got tired of seeing poorly written content and fed up with seeing companies pay for it. We decided to be part of the resolution.
|
| Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection Posted: 19 Jan 2012 10:24 PM PST |
| 5 Simple Ways to Open Your Blog Post With a Bang | Copyblogger Posted: 19 Jan 2012 08:49 PM PST |
| Bessie Head: Thunder Behind Her Ears - Her Life and Writings (Studies in African Literature) Posted: 19 Jan 2012 08:29 PM PST |
| Posted: 19 Jan 2012 07:16 PM PST |
| Posted: 19 Jan 2012 06:12 PM PST |
| Six Questions to Ask for Powerful Testimonials | Copyblogger Posted: 19 Jan 2012 05:29 PM PST |
| Posted: 19 Jan 2012 04:15 PM PST |
| 6 Ways to Constantly Produce Quality Blog Content | Social Media Examiner Posted: 19 Jan 2012 02:24 PM PST |
| Letters of Note: The Internet Tidal Wave Posted: 19 Jan 2012 02:23 PM PST |
| How Little Do Users Read? (Jakob Nielsen's Alertbox) Posted: 19 Jan 2012 01:52 PM PST |
| How Great Web Design Grows Your Audience Posted: 19 Jan 2012 07:00 AM PST
Let’s quickly review: Email marketing works. In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been. Email isn’t going anywhere, and we think it’s time you got serious about building your email list. Our StudioPress division has built the Generate theme for WordPress to help you get that done. Here’s a quick look at how the Generate theme can help you build your email list … Build your email list fasterEmail list-building can be a time-consuming (and frustrating) endeavor, but one thing remains true, engaged email subscribers are the most likely to respond to your work and your offers. Period. And it may surprise you to learn that one of the best ways to gain an email subscriber is to simply ask your readers to sign up to your list. The Generate theme for WordPress lets you ask simply, boldly, and with the benefit to your reader standing unmistakably front and center. Generate works for you — whether you remember to ask for the opt-in or not — 24 hours a day, elegantly doing the asking for you. What about mobile readers?Most of us now read email from our mobile devices, so you’ve got to make sure you have those mobile readers covered. The Generate theme for WordPress is mobile responsive. That means it automatically adapts for the best viewing layout on mobile devices and tablets, including iPhone and iPad. So your content looks fantastic, no matter which device the visitor is using. Your content looks great, and your email opt-in stays constant — not missing or hard-to-find, as it can be on some less sophisticated “mobile-ready” sites. You don’t need to do anything tricky or technical, because mobile responsive design is built in to the Generate theme. 64,449 people take WordPress further with StudioPressYou might be asking, "This sounds cool, but what's this Genesis thing?" Our Genesis Framework for WordPress empowers you to quickly and easily build incredible websites with WordPress. With search-optimized code and functions, 44 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the "best of the best" among premium WordPress themes. Whether you're a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go. Click here to check out Generate + Genesis right now. About the Author: Kelton Reid is an independent screenwriter and novelist, as well as a copywriter for Copyblogger Media. Get more from him on Google+. TweetShare |
| Save up to $350 on Search Marketing Expo Posted: 19 Jan 2012 06:00 AM PST
The landscape of search and search engine marketing change rapidly. To keep up, stay ahead, grow your business, and get more (and better) traffic to your site, you need the right help. Search Marketing Expo is a conference that offers more than 60 cutting-edge sessions (as well as invaluable networking opportunities) covering the search marketing strategies and tactics you’ll need to thrive in 2012 and beyond. At Search Marketing Expo from February 28th to March 1st, you’ll learn how to:
Whether you're a seasoned vet or new to search, own a small business or are employed at a Fortune 500 company, you'll appreciate the depth and flexibility this comprehensive agenda offers. Click here to see the entire agenda. As a bonus for Copyblogger readers, use the code smx100copy (case sensitive) and save up to $350 on your All Access ticket when you sign up before January 28th. To learn more about the Search Marketing Expo, visit http://smxwest.com. We’re always impressed by the depth of knowledge and expertise represented at SMX, which is why we’re happy to be a media partner for the conference. About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. Share your content and copywriting insights with her on twitter. TweetShare |
| You are subscribed to email updates from Content Writing on Internet To stop receiving these emails, you may unsubscribe now. | Email delivery powered by Google |
| Google Inc., 20 West Kinzie, Chicago IL USA 60610 | |
No comments:
Post a Comment