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| Hiring a Worthy Content Writer - What You Need to Know Posted: 13 Nov 2011 02:37 AM PST Yes, it can be difficult to write about web business processes because you do not know how far to go with explaining everything. An ebook or course pertaining to auto traffic buddy review will necessarily have to skip a lot that is needed but not necessarily the subject of that book. There are beginners and basically advanced techniques with online business, and it is not that even the advanced are hard; you just need to know about them. This is just part of the nature of online business or even offline for that matter. If you like learning and discovering, then you can find a nice home in IM because those two aspects are a natural part of it. Also, do not forget to roll-out in smaller test runs because sometimes that will reveal a problem you can correct. While many content writers advertise online, hiring the right one can be tricky. Many people who have hired content writers have been disappointed with the results. There are quite a few writers who simply don’t produce quality work for one reason or another. What does it take to find a content writer who can actually meet your expectations? How do you avoid people who will just take your money and run? As you conduct your search for the perfect content writer, you’ll do well to remember the following points. Don’t just hire a content writer on the spot; you should first get an idea of how well he or she communicates and follows instructions. Pay close attention to the way the writer communicates, if his spelling and grammar are good, his general attitude and so forth. You want to make sure he’s able to understand what you need, so you may want to request specific types of samples. It’s important that you specifically look into this before you hire the writer. If you can’t establish good rapport with the writer from the start, the relationship is unlikely to improve later on. A quality content writer should be able to understand your needs and respond to your requests promptly. When hiring a content writer, try to find one who specializes in the topic you’re involved with. No matter what niche you’re involved with, this is the best approach to take. This is a way to get a writer who’s already well versed in the subject, so you can be sure he’ll do a good job writing about it. The downside to hiring specialists is that these writers are more expensive than your everyday content writer. If you can afford it, though, a content writer who’s an expert in your niche is your best option. Trust me, you won’t regret doing it. Before hiring a content writer, you should know that he or she only delivers unique content. When a writer submits sample articles to you, make sure that this is their own unique work. Run it through Copyscape and see to it that it’s completely unique and original. Plagiarism is quite typical online, so you should always verify the originality of content. Remember that your goal here is to end up with high quality content. There’s just nothing to be gained by hiring a writer whose work isn’t unique. You shouldn’t give any consideration to a content writer who delivers unoriginal work. Never forget the most important part of this is you plus your moving forward after reading about secret commission system scam, here. We all know how much people like to complain about things, and that is one thing that really hardly ever gets anything done. Hoping will not get it done, and we know you realize that; but then again so many people do yet that is all they do. Make a plan that you will take action, and then work from that plan every day until you see the results you want. Half the battle with anything is making decisions and following through with them. We are about halfway there, so let’s press ahead and discover some more. What’s sad is that the low quality content writers and scam artists make it harder to trust even the good ones. Great content writers are around, you just have to do some shopping around and use your better judgement. It’s best not to rush the process, as you want to be alert. Before hiring someone, make sure you’ve done a little research and interviewed him thoroughly. Don’t be discouraged if some content writers disappoint you. When you hire a new writer, start with small projects so you can test the waters. Read Also: |
| Posted: 28 Feb 2012 08:56 PM PST |
| Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection Posted: 28 Feb 2012 06:49 PM PST |
| How Important is Teaching Literacy in All Content Areas? | Edutopia Posted: 28 Feb 2012 06:00 PM PST |
| Reading: Switching Gears -- Reading Across the Curriculum Content Areas Posted: 28 Feb 2012 05:32 PM PST |
| 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger Posted: 28 Feb 2012 03:25 PM PST |
| A List Apart: Articles: The Discipline of Content Strategy Posted: 28 Feb 2012 02:10 PM PST |
| Scripted | Hire freelance writers. Posted: 28 Feb 2012 10:53 AM PST |
| Are You Content Creation Impaired? Here’s Some Tips and Resources Posted: 28 Feb 2012 09:29 AM PST |
| 21 Ways to Create Compelling Content When You Don’t Have a Clue | Copyblogger Posted: 28 Feb 2012 08:13 AM PST |
| Posted: 28 Feb 2012 06:06 AM PST |
| 3 Psychological Triggers that Can Move Your Audience from Indifference to Desire Posted: 28 Feb 2012 03:00 AM PST
I’d like to tell you about a powerful but elusive emotion that you can trigger to increase traffic, click-throughs, and conversions. Used properly, it can entice your reader to give you their full attention and follow your call to action. But there’s a catch. Despite its intensity, this emotion is fickle. And it’s often mishandled in copywriting. Make a mistake and your reader’s interest can disappear with the smallest of distractions. So what’s this powerful but tricky emotional state? Even if you’re familiar with using curiosity to attract readers to your content, if you’re not following these 3 rules, you might be losing more potential customers than you can imagine. Why curiosity is so hard to get rightStemming from our need to gather information to make sense of the world, curiosity can have us glued to puzzles and games for hours, finish books we don’t enjoy, or bounce from article to article in Wikipedia resulting in a completely lost afternoon. More constructively, curiosity has been the driver behind the greatest discoveries in science, medicine, and technology. And yet, the sudden curiosity to read the latest celebrity scandal — caused by seeing magazines at the store counter — can disappear as soon as you finish paying. So how can you trigger curiosity and turn it into action such as clicking a link on Twitter, signing up for your newsletter, or downloading your free report? Psychology and economics professor George Loewenstein conducted an in-depth study and discovered that the peak combination for triggering a high level of curiosity included:
Let’s take a look at each of Professor Loewenstein’s three triggers, and how you can use them to turn curiosity into conversion … Violate the right expectationsYou’re probably already familiar that most curiosity is triggered by challenging common beliefs. For example, a headline which reads: Doesn’t really turn our world upside down. The headline makes sense and leaves nothing to the imagination. Instead: Violates expectations by suggesting something small can create dramatic results. You’ll often see Copyblogger violating expectations in their headlines. For example: In both headlines there is something readers may not expect. As a result, disorder is created, which requires investigation to restore sense and meaning. Curiosity headlines are some of the hardest to write, because simply turning something on its head usually isn’t enough to encourage your reader to take action. To create a real desire for your reader to click, read, or sign up, you have to violate the right expectations. Loewenstein discovered that curiosity increased when you highlighted a gap in someone’s knowledge, particularly when it related to a topic that interested them. For example, Copyblogger readers are interested in becoming better writers so they can attract more traffic, links, subscribers, and profits. So if Copyblogger ran a headline like: It might violate expectations BUT most readers probably feel they can live without this knowledge. However a headline such as: Is more effective because:
Tease … just a littleEven if you violate the right expectations, curiosity is a fickle mistress. It’s not enough to create disorder. You have to stop your reader from thinking, “Oh, that’s probably going to be about X, Y and Z — I bet I already know that.” To sustain curiosity, Loewenstein suggests using feedback to quash this thought before it arises. Tests revealed that most people assume they know more than they actually do, so you definitely want to make sure you’re not losing readers who “think” they know what you’re going to tell them. For example, a Copyblogger reader who sees this headline: Might assume she already knows those 5 marketing lessons. As a result, she doesn’t feel compelled to read the article. That’s why: Is going to work much better for the Copyblogger audience. For one, there’s the curious mention of “weird,” so we’re already thinking this will violate expectations. In addition, you have “real world” business, indicating again, that this advice may be new or unexpected to an online audience. Ultimately, you’re directly poking at their area of expertise and saying, “I know you know a lot, but you don’t know this.” And this really encourages the curiosity gremlin to wreak havoc. Know when to stopLoewenstein discovered that curiosity doesn’t intensify indefinitely, rather it peaks and declines if left unsatisfied for too long. A common problem in sales copy is overdoing curiosity, believing the reader will stay interested forever. It’s true that your headline is important in getting the attention of your reader. But it doesn’t guarantee continued interest. The headline gets them to read the first line of your copy, and the first line gets them to read the second line and so on until the end. For example, when you start a sales page, landing page, or blog post, your opening paragraph needs to acknowledge the curiosity you highlighted in your headline. Don’t introduce something new and unrelated, hoping that your reader’s curiosity will cause them to power on through your copy looking for the answer that was promised to them. You don’t have to reveal everything straight away. Telling them to read the article to the end to discover what they want to know can nudge them sufficiently into the body of your copy. From there you can start relying less on curiosity and more on compelling benefits, rich imagery, and strong storytelling to keep their attention and encourage them to take action. What makes you curious?What about you? What is a sure fire way to trigger your curiosity? Are there headlines that you’ve clicked on only to be disappointed? Have you used similar methods with success? Let us know in the comments below. About the Author: Amy Harrison is a copywriter for entrepreneurs over at Harrisonamy.com. Check out her recent free report on how to write sales copy when your personality is part of your business. TweetShare |
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