Thursday, March 1, 2012

Top Misc Content on Internet

Top Misc Content on Internet

Content Writing - Overlooked Ethical Rules

Posted: 29 Dec 2011 04:14 AM PST

Content Writing is a fresh and forthcoming field inside IT industry. Many companies are searching for good writers who are able to communicate their vision and enhance the picture of the company.

Content writing is a area with unlimited opportunities and anyone focused on working as a writer is only restrained by his or her ability to work and imagination. Many people intrigued in a home based job and making a living in their free time are drawn to this field. Numerous opportunities are accessible in the industry with standard and particular passions.

Often there is a shortage of good facts and a expert in his or her field would excel to work with an SEO Copywriting firm to make the information readily accessible and understandable to the layperson. Content writing features various issues – it’s an educative process, as anyone working in this industry needs to use his personal strategies to put forth existing material in a new technique to optimize exposure on the Internet.

A content writer needs to pursue a variety of unspoken lawful rules. One must stick to the guidelines provided by the contracting company – namely, keywords. You need to get it just right so it won’t develop into a pointless exercise with having a word appear often without any element in the article.

Plagiarism in content writing is a big no. A content writer loses personal credibility and jeopardizes the organization he works for by borrowing material freely from available sources on the Internet. It only ensures that you have not really understood the topic at hand. Better refuse the project than plagiarize.

In addition, you should try to examine the topic well and then stay within the word limit. Do not make any claims that are not on the company's website, as it could develop legalities to the company you write for. Don’t add your personal opinions into the content, as it is not professional. For that, you have your own writing forum like a blog.

While content writing is interesting and simple to do with all the resources of the Internet accessible, it must be kept simple and get the message across clearly. People should get the thing quickly and easily, as much choices are made based on the information in your article. Managing content is a constant process and reliability is of vital importance.

How to Write Great Content that Gets Results!

Posted: 01 Mar 2012 11:11 PM PST

Content Strategy - a knol by Jeffrey MacIntyre

Posted: 01 Mar 2012 09:42 PM PST

22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic] | Copyblogger

Posted: 01 Mar 2012 08:09 PM PST

Reading: Switching Gears -- Reading Across the Curriculum Content Areas

Posted: 01 Mar 2012 06:16 PM PST

6 Ways to Constantly Produce Quality Blog Content | Social Media Examiner

Posted: 01 Mar 2012 04:41 PM PST

Brain Traffic Blog

Posted: 01 Mar 2012 03:59 PM PST

Custom Website Content Marketplace - Zerys

Posted: 01 Mar 2012 03:24 PM PST

Unique content - Textbroker.com

Posted: 01 Mar 2012 03:23 PM PST

Copywriters - SEO Copywriting Services - Freelance Copywriter

Posted: 01 Mar 2012 03:23 PM PST

Demand Media Studios Application for Writers, Copy Editors, Filmmakers & Other Freelance Jobs | Demand Media Studios

Posted: 01 Mar 2012 03:09 PM PST

The 5-Part Recipe for Profitable Unpopularity

Posted: 01 Mar 2012 05:00 AM PST

image of book cover for Unpopular

There are days (not the good days, the other ones) when social media marketing feels a lot like high school.

There are the cool kids everyone wants to be like. They have a ton of friends (in this case, hundreds of thousands). Of course those aren’t real friends, but still, from the outside it looks like it would be pretty awesome.

On the not-so-great days, we get carried back to those painful high school memories when we were the geeks, the dorks, the outcasts. And that seems like a problem.

But Erika Napoletano wants to slap a little sense into you on that topic … to let you know that your geekiness, your dorkiness, your weird way of looking at the world can be the source of your success.

If you’re strategic about it.

So forget about the so-called cool kids for a few minutes, and let’s talk about what it means to be productively unpopular.

Unpopular is the name of a new book by Erika Napoletano, who’s otherwise known as the chief redhead at RedheadWriting.com. Erika’s an SEO copywriter, a business strategist, and a dispenser of unpopular (but useful) advice.

She also curses a lot. A lot of my friends curse a lot. I’m not sure what that means.

Why it’s not such a bad thing to be unpopular

Most of us marketing online tend to be seduced by numbers.

We want to reach some magical number of followers on Twitter, or Likes for our FaceBook page. We want traffic to sweep down onto our sites like hordes of starving locusts. We want clicks and eyeballs and page views.

But numbers can only get you so far.

Yes, when it’s just you and your cat reading your blog, you have work to do.

Yes, you need a certain critical mass — what Brian Clark has called a “minimum viable audience.”

But that critical mass is a lot smaller than some of the “popular” sites might make you think.

Erika’s recipe for unpopularity

Is there a difference between being Unpopular (in Erika’s terminology) and just plain old failing?

In fact, yes there is. Out of her years working with companies to create more effective marketing strategies, Erika has put together a “recipe” of five key ingredients for unpopularity.

This is the kind of unpopularity that builds fierce loyalty with the customers who are right for you … and lets the rest move on to something else. In other words, the kind that builds a great business that makes plenty of money and gives you a lot of joy along the way.

Rather than try and paraphrase Erika’s recipe, I’ll quote it for you here:

  1. Personality: Your brand is a who and never a what. People do business with people.
  2. Approachability: If you haven’t created a personality that lets our audience know they can talk to your brand, you need to rethink the personality you created.
  3. Sharability: Your brand personality along with the welcome mat you put out for your audience dictates how, why, and how often people whare you with the people in their lives (also known as your potential customers).
  4. Scalability: Every unpopular brand pays attention to infrastructure — if you’ve spent the effort on creating an approachable personality that makes your audience want to share your brand, growth is inevitable and you must be able to deal with it.
  5. Profitablity: You’ve invested in the who and put out the welcome mat. Word’s gotten around, and you’re growing. You’ve built the infrastructure to support the growth. Now, how do you make sure you remain solvent and keep on track so that you can point your brand toward generation revenue? The emotional and practical impliations of profitability.

So is it just about being a jerk?

(Erika uses another word, but I’ll keep it family-friendly here.)

It would be easy to think Erika is advocating being offensive for its own sake, or tearing down what’s popular in order to attract attention.

But Erika’s too smart a businesswoman for that, and she knows very well that attention for its own sake will never make you rich. (Or happy, for that matter.)

Anyone can be a train wreck. Unpopular isn’t about being a loudmouth or even (necessarily) a contrarian — it’s about how humility, courage, and purpose can lead you to create something much stronger than any of your “Me-Too” competitors will be able to conceive of.

Who should read Unpopular?

You should add Unpopular to your shelf if you’ve had trouble coming up with a unique business identity that feels real and compelling.

You’ll also get a lot out of it if you ever go through periods when you feel like you’re spinning your wheels as a business owner, working harder and harder without getting any traction.

You should not pick up Unpopular if you’re not willing to think of what you do as a business. (Even if it’s just you and your computer, working three hours a week because that’s all the time you can carve out right now.)

You should also avoid it if you have an issue with “salty language.” Erika is on the Blazin’ Buffalo Doritos end of that spectrum.

And finally, you should pick up something else if you want “quick fix” techniques. While there’s plenty of tactical advice here, it all works in a context of a larger strategy. Without the strategy, the tactics won’t do much for you.

Why strive to build an unpopular brand in the first place? Because …

Above all, unpopular brands are loved. Adored. Not by everyone and not by just anyone — but by the right people.

We’ve got two free copies to give away!

Erika has kindly given us two free digital copies of Unpopular to give away.

To enter your name for the giveaway, just click the handy Tweet button a few lines down to retweet this post.

We’ll pick two names at random in an entirely unscientific manner, and our lucky winners will get a copy in either Kindle, Nook, or Google Books format — your choice.

Or if you’re the impatient type, you can go grab the book here.

How about you — has taking an unpopular angle ever benefited your business? Let us know about it in the comments.

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media. She welcomes your salty business insights on twitter.

Share

The Surprising Old-School Secret to Blogging Success (2012 Edition)

Posted: 01 Mar 2012 03:00 AM PST

image of holding hands

You’ve probably noticed that about 80% of your blog's success comes from "ass in chair" time.

That's the time you spend writing posts, editing posts, finding images, pitching guest posts, answering comments, shaping up your SEO, and all the other tasks we teach you about here on Copyblogger.

You've got to get that stuff right. But great blogs are not built by "ass in chair" time alone.

There's actually a significant element to your success that you may be neglecting with all that work and focus.

Every once in awhile, you might consider getting out of the chair and physically setting eyes on a fellow human being. I realize this is a bizarre, arcane practice, but bear with me.

Social networking 1.0

Have you ever noticed that you don't really know what a post is going to be about until you start writing? You throw something out there, and next thing you know, it’s gone in whatever direction naturally follows.

Believe it or not, you can actually replicate this phenomenon by physically locating yourself in close proximity to another person, with each of you taking turns speaking. This is called a conversation.

I know, you know all about conversation already. It's answering blog comments, writing on your ex-girlfriend’s Facebook wall, and tweeting how cranky you are in line at the Genius Bar.

But here’s something you might not know — "conversations" actually predate the internet.

Spend enough time in these “real world” conversations, and you actually trigger the growth of new neural connections. You come up with new ideas. You challenge your existing ideas and take them in new directions. You learn.

This phenomenon is improved by another old-school technique, called listening. It's like lurking, except the other person can see you standing there, so at some point you should probably say something.

Conversation and listening can, if you let them, become awe-inspiring weapons in your blogging arsenal. They'll give you a virtually endless supply of post ideas, angles for content, and insights into human psychology.

And they'll improve the quality of your thinking, getting you out of the same stale perceptions and approaches to your writing.

Do enough of this and you will make friends. These are similar to Facebook friends, except a) you actually like them, and b) if they poke you, you get to smack them in the head and tell them to quit being a jackass.

Advanced stuff

Once you've mastered these fundamental tools, you may be ready to move forward to a more advanced practice.

You can practice conversing and listening with more than one person at once.

One place you can try this is an entrepreneur's group in your local community. Generally the way it works is that you show up, pay something, they serve you a really bad lunch, and the real estate guy hits you up for business within the first 2 minutes.

Once you've detached yourself from the real estate guy, these can be quite fun. You can engage in listening and conversations with other people who are facing the same issues you are. Some stuff you'll know a lot about, and you can teach them. Some stuff they're going to be a lot smarter about than you are, which is when you want to shut up and take a few notes.

You can also go to parties. These are gatherings of people in one place for multiple real-time instances of conversing, listening, and friending, often accompanied by beer, tequila, and possibly pretzels.

These “parties” often include music, dancing, and laughter. Things may even liven up thanks to the noisy presence of one or more highly intoxicated people, who provide entertainment and a comforting sense of moral superiority.

What do I know?

I'm writing this post based on a dim memory of these old-school practices, since I haven't done them for months years.

I've developed quite an impressive blogger's tan. In other words, I'm about the same color as the surface of the moon. I've developed it by holing up in my basement office recording Q&A sessions, writing content, editing posts, and other 80% activities.

So I thought I'd try something radical. I'm going to work on my 20% and fly out to Austin next week to hang out with Brian and lots of other friends for a few days at the South by Southwest Interactive conference.

If you’ll be there too, we should make sure to bump into each other. Maybe even at the official Copyblogger party.

Is it true Copyblogger is having a party?

Yes, it’s true! The Copyblogger team is throwing another SxSW party this year. This time, our own Brian Clark will be spinning awesome ’80s music for the duration of the open bar happy hour. Of course I’ll be there wearing something inappropriate, and I’m even going to try to drag our lovable recluse Robert Bruce.

Held at Stubb’s newest venue, The Rattle Inn, the Computer Blue party will feature several floors of great people, music, and of course, cocktails. The Southern Star brewery tells us they’ll be sending over a couple of cases of their Bombshell Blonde, for those of us who enjoy such things.

Doors open at 8pm, and a FREE open bar will be held from 8:30 – 9:30pm. Last year’s event had lines around the block, so get there early. This event is free, although you must RSVP here in order to attend. Looking forward to seeing you you there!

About the Author: Sonia Simone is co-founder and CMO of Copyblogger Media and conducts 90% of her social life on twitter. Poor little thing.

Note: This post originally ran before SXSW 2010. Little has changed, although my blogger’s tan is much more impressive now. If you’re in Austin this year, come catch a glimpse in person! See you at the party …

Share
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)