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- The Art Of Content Marketing | Smashing Magazine
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- How to Use Webinars to Create Great Relationships with Prospects and Customers
| Posted: 14 Jan 2012 08:46 PM PST Ideas can be industry-specific or more broadWhen it comes to getting ideas on what to write on for your blog it’s important not to fall into the trap of writing purely to target a specific keyword. It is important to factor keywords into what you write but if the keywords are the reason that you are writing, the likelihood that you are churning out low quality, repetitive and uninteresting content is a lot higher. Ideas can come from a range of direct and indirect sources – government legislation and special events in your targeted geographical area; how you or your industry plan to contribute to climate change or some form of charity; queries your staff encounter on a regular basis and of course tips and advice that you can impart on your target audience. It’s worthwhile dissecting your Google Analytics keyword data to determine what people are interested in on your website – talk directly to that audience and give them more of the same information, or even just give them teasers with a quality call-to-action which may prompt them to contact your business and spend some money. |
| Importance of Article Writing Service Posted: 12 Jan 2012 04:57 AM PST Content Current is an innovative article writing service for custom length articles and consists of a team of people who love content and believe in the power of communication to drive commerce to any website. Content Current has freelance writer jobs available for SEO article writing, forum posting and custom writing tasks. They pay weekly via PayPal and have some really nice features and it may be a good place for newbies to get some experience. As a Content Current writer you will be able to pick the writing tasks that you like and submit then through an easy-to-use interface. There are thousands of writing tasks waiting to be completed on ContentCurrent right now. Their writers are on a merit based system – clients get to review your work, and the better your reviews the better your rewards. Clients post requests and you can claim up to five jobs at a time. You are given a keyword or keyword phrase from which to write an article. Visit the Writer FAQ’s for more information on how the site works. After you sign up on the website, you’ll be given a test article to complete, that is used to evaluate your writing skills. The article has to be 500 words and it’s on a topic of their choosing.
Content Current SEO article writing service is a SEO copywriting service for 250 word, 500 word, or custom length articles. These articles can be used to target keywords and topics that will attract large quantities of users from search engines. |
| Posted: 19 Mar 2012 05:11 PM PDT |
| Article Content Spinner - Easily Turn Any Content Into Brand New Original Article Posted: 19 Mar 2012 05:11 PM PDT |
| Write Articles, Not Blog Postings (Jakob Nielsen's Alertbox) Posted: 19 Mar 2012 04:51 PM PDT |
| The Art Of Content Marketing | Smashing Magazine Posted: 19 Mar 2012 04:33 PM PDT |
| What is the best place to find freelance content writing work - Exposix Posted: 19 Mar 2012 04:26 PM PDT |
| Copyscape - Website Plagiarism Search - Web Site Content Copyright Protection Posted: 19 Mar 2012 04:22 PM PDT |
| Unique content - Textbroker.com Posted: 19 Mar 2012 03:46 PM PDT |
| Posted: 19 Mar 2012 12:03 PM PDT |
| 5 Tips for Developing Great Content With Keywords | ClickZ Posted: 19 Mar 2012 11:55 AM PDT |
| 7 Headline Writing Links That Will Revolutionize Your Content Marketing | Copyblogger Posted: 19 Mar 2012 10:41 AM PDT |
| How to Use Webinars to Create Great Relationships with Prospects and Customers Posted: 19 Mar 2012 04:00 AM PDT
You may have noticed that a lot of businesses are using webinars to generate leads. Do webinars work for that? Absolutely — they’re fantastic at it, as a matter of fact. But you might not know that you can also use webinars to build great relationships with customers and prospects. The fact is, webinars can be used in all kinds of different ways, depending on your business goals. The more creatively you approach them, the better business results you're going to see. Today I want to take a look at two different webinar models that can help you form a deeper connection with your prospects, or with your existing customers. First, in case you're not completely familiar, let's get the 30-second definition. A webinar is a web-based event, usually live, that incorporates audio and visual elements as well as attendee interaction. GoToWebinar is one of the most popular providers, and it's the one that Copyblogger uses, as well as what I use in my own business. Webinars are a great customer communication tool because they bring together three powerful elements — customer or prospect interaction, audio, and visual elements including video. Two of my favorite uses of webinars for customer engagement are Q&A sessions and group coaching. Let's see how both of those work. How to build your business with ultra-useful Q&A sessionsMy recommendation is to host publicly available Q&A webinars throughout the year, which allows you to "give back" to your market while also gaining valuable intelligence. Pay close attention to recurring questions or themes in your webinars, since these are the signs your market may be ready for a new product. They’re simple to do — just pick a topic and host an hour-long webinar where attendees can ask anything they'd like to learn more about or are struggling with. Your job is to look for those repeating themes, because that's what your market is hungry for. If you'd like to go the extra mile, you can also record the Q&A session and post it on your blog or mail it to your list. (These recordings make great bonuses for your email newsletter subscribers.) You can usually bet that the questions you get in your Q&A sessions are ones that lots of other customers have as well. When you solve real customer problems, you put yourself at the head of the pack in your niche. How to deliver insane value with webinar-based group coachingThis is my favorite webinar model, because it gives me the opportunity to take a large topic and break it down into smaller pieces, usually in weekly sessions, and form a deeper connection with my clients. The crew over at Teaching Sells does this as well, offering live group coaching sessions as a bonus that helps their customers put all of the valuable advice in the course into practice. Their coaching webinars make their primary product considerably more valuable — and that’s the model you should adopt for your own programs. Here’s what you should focus on when you’re putting together a group coaching program:
The great thing about group coaching for customers is that people are motivated to show up and do the work, since they've got skin in the game (namely, the money they’ve paid you). You can use your coaching sessions as a standalone product, or as a bonus to any other product you sell. You can also further that motivation by publicly calling on people to share their progress at the beginning of each coaching session. This kind of public accountability can be even more motivating than money at times … since no one wants to look foolish for not following through. Always remember that no matter how big your list may grow, each number still represents a unique human being with their own fears, desires, and dreams. It's your job to stay connected to what those are and how you can best serve them. Once you get a handle on that, everything else will begin to fall into place. How about you? What are some great ways you’ve seen webinars used? What do you not like when you see or hear it in a webinar? Let us know in the comments below. About the Author: Lewis Howes is the author of The Ultimate Webinar Marketing Guide and an avid salsa dancer. Connect with Lewis on his website here. TweetShare |
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