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And you certainly don’t want to spend another minute worrying about complicated manual updates that can potentially crash your site (see: put you out of business).

With the release of the new Prose Theme for WordPress, those frustrations are over.

Prose 1.5 offers you — the online publisher — powerful point-and-click design controls, built-in mobile responsive design, and automatic, one-click updates.

This is the WordPress theme you’ve been waiting for, and we’re only getting started …

Prose 1.5 + the Genesis Design Framework for WordPress is the premier online publisher’s website solution.

Here’s why …

1. Prose has even better point-and-click design controls

The point-and-click design controls built into the Prose theme changed pretty much everything we’d always hated about running our own websites.

With a few clicks — from within your WordPress dashboard — you could control site colors, typefaces, font sizes, and other critical elements of your site design … instantly.

And you didn’t need to touch a single line of code to make any of those changes.

Well, those famous Prose point-and-click design controls are even better in version 1.5:

Customize virtually every element of your site
New Design Settings UI, presented in a single, easy column
Beautifully updated typography
Even more detailed control of the Genesis framework
Easier custom header switching
Effortless background image control

Prose is a WordPress theme that puts you in control of how your online publishing future looks.

2. Prose is now fully mobile responsive

Prose is now fully mobile responsive, which means that it automatically adapts to allow your audience to view your perfectly displayed content — whether from a desktop, laptop, smartphone, or tablet.

For your audience this means:

No more pinching and tapping for the right view
No more microscopic fonts or unreadable calls to action
No more mistaken clicks, taking them away from what they want to read
No more wondering if they’re on the right site due to horrible layout and design

For you this means:

No expensive app development and maintenance
No secondary mobile site to spend time and money on
No worries that your content won’t work well on a phone or tablet
No need to rely on — and update — poorly designed mobile plugins
Keeping all the SEO benefits of publishing to the open web

The dirty little secret of mobile content distribution is that you only need one website to serve every device.

Prose gives you that website.

You create the content and Prose will automatically display it correctly for you, no matter where your audience views it from.

3. Prose now features automatic theme updates

For many of us non-developer types, updating your WordPress installation and theme can be … a bit of a headache.

Let me re-phrase: clicking that manual update button can sometimes cause hours of painful recoding, redesigning, and remembering just how things used to be on your site.

No more.

After you purchase Prose 1.5, you’ll never have to worry about scary theme updates again.

With one easy click, Prose will update itself, giving you the state-of-the-art in security, design controls, SEO, and mobile responsiveness.

Grab Prose 1.5 right now

If you need to get back to work as an online publisher, you need the out-of-the-box simplicity and power of the Prose Theme for WordPress.

Here’s a summary of what you’ll get …

Customize virtually every element of your site with point-and-click design flexibility
Reach your audience wherever they are (automatically) with mobile responsive design
Automatically update future Prose releases with one click
Rest easy with the rock solid security of the Genesis Design Framework
Bulletproof SEO optimization and customization

And, once you’ve purchased Prose, you’ll continue to benefit from its stability, security, and ease-of-use — at no further cost — as we make it even better into the future.

69,874 people take WordPress further with StudioPress

You might be asking, “This sounds cool, but what’s this Genesis thing?”

Our Genesis Framework from StudioPress empowers you to quickly and easily build incredible websites with WordPress.

With search-optimized code and functions, 47 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the "best of the best" among premium WordPress themes. And it comes with, and powers, Prose.

Click here to check out Prose + Genesis right now.

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Monday, March 26, 2012