Tuesday, August 17, 2010

Top Misc Content on Internet

Top Misc Content on Internet

Best Retail Jobs

Posted: 17 Aug 2010 10:00 PM PDT

There are many industries which offer some of the best retail jobs. Not only do they give job security but they also provide valuable experience to the employee. Read more to know about some of the best ones.

Best Jobs for Pregnant Women

Posted: 17 Aug 2010 10:00 PM PDT

When you think of the best jobs for pregnant women, it's very necessary to also think about their health. Pregnant women should never be allowed to do pressurized and stressful jobs as this could have a negative effect on the health of the baby and mother alike.

Best Stocks to Buy Right Now

Posted: 17 Aug 2010 10:00 PM PDT

Which are the best stocks to buy right now 2010? This will be the question in the minds of several investors expecting to get fantastic returns from the stock market. This article has some of the top stocks to buy right now. So, read on to know more...

Financial Aid for Single Mothers for College

Posted: 17 Aug 2010 10:00 PM PDT

Financial aid for single mothers for college have helped many of them complete their degree and higher education. So, continue reading to know more about the college financial aid for single mothers.

Understanding the Legal Technicalities of Call Center Outsourcing Services

Posted: 17 Aug 2010 10:00 PM PDT

For risk free outsourcing call center services, every company is advised to comply with the some rules and regulation.

Owner Financing Contract

Posted: 17 Aug 2010 10:00 PM PDT

If you don't have the cash or the down payment to buy your new home, then you can consider owner financing contract. Here we give you the advantages and disadvantages of such a contract. Read on...

Secrets of Good Business Proposal Software

Posted: 17 Aug 2010 10:00 PM PDT

A good business proposal is the one that ensures that the deal is through with the client. A well written business proposal make sure that the client opts for the services offered by the company. This article enlightens further about the secrets of a good business proposal.

How To Get A Free Online Car Insurance Quote

Posted: 17 Aug 2010 10:00 PM PDT

To get started, all you have to do is use your search engine and type in free car insurance quote. Many sites will come up. Pick a site that doesn't advertise for a specific company.

Where To Learn Auto Insurance FAQs

Posted: 17 Aug 2010 10:00 PM PDT

There are many frequently asked questions, or FAQs, about insurance because it is such a complicated issue. Different states have different laws, as do different countries, or even different neighborhoods. Certain types of drivers have specific needs that do not apply to others. It can get quite confusing.

How To Find An Affordable Car Insurance CO

Posted: 17 Aug 2010 10:00 PM PDT

The best online resource that you will ever have when insurance shopping is a auto insurance comparison site that holds the rates and offers of the top rated companies. These enable consumers to view the rates of the most desirable companies side by side.

Ways To Get Affordable Auto Insurance

Posted: 17 Aug 2010 10:00 PM PDT

Affordable auto insurance is easier to get than you may think. Your insurance rate depends on many factors about you as the driver, the kind of vehicle you have, and what you will be using it for. There are many things that you can do to obtain affordable car insurance. A lot of this has to do with the car you are trying to insure.

Simple Ways To Get Cheap Insurance For Young Drivers

Posted: 17 Aug 2010 10:00 PM PDT

Shopping with a broker is no longer the way to go. When you shop with a broker you become a passive shopper. In a broker's office customers sit passively on the other side of the computer screen, and patiently wait for a deal.

What You Should Consider for International Household Goods Shipping

Posted: 17 Aug 2010 10:00 PM PDT

Are you planning to shift your place of work to another country? Then, of course you need to ship all your household goods to new country in order to make your stay comfortable and get a home away from home. International household goods shipping company will do it for you. But before you actually hire any International household goods shipping company, you need to be very cautious that you take a detailed look on the services offered by it.

The Article Marketing is the Most Useful Source of Income

Posted: 17 Aug 2010 10:00 PM PDT

The outsource business is important in today's corporate world as it has so many features. The most important thing is the global talent utilization and correct amendment of that. The article marketing in modern Affiliate marketing is one of the chief sources which has been outsourced and is an example of it.

Hobbies and Interests on a Resume

Posted: 16 Aug 2010 10:00 PM PDT

The section containing the hobbies and interests on a resume can be the most confusing one. Read this article to clear some of the doubts that you may have.

Payment Letter Template

Posted: 16 Aug 2010 10:00 PM PDT

If you need to collect debts, then the first step would be to send out payment letters. But what is the correct payment letter template? In this article we give you the format for a payment letter and a sample of payment letter that will help you draft a letter for your purpose.

What is a Rights Issue

Posted: 16 Aug 2010 10:00 PM PDT

The aim of this article is to explain to you what is a rights issue in detail. So, read on to know more...

Trading Tips in Indian Stock Market

Posted: 16 Aug 2010 10:00 PM PDT

The Indian stock market is a center of attraction for stock market investors and traders from across the world. This article will give some useful suggestions on how to trade the Indian markets. So, continue reading to know more...

Causes of Unemployment in the United States

Posted: 16 Aug 2010 10:00 PM PDT

In the followings article, a small list of legitimate causes of unemployment in the United States has been discussed. To know more about unemployment in United States and its causes related there off, read on

Stock Trading for a Living

Posted: 16 Aug 2010 10:00 PM PDT

Stock trading for a living is certainly an interesting concept. Can someone take up stock trading as a full time career option? Read on to find out more...

plagium (beta)::: plagiarism tracker & checker ::: home

Posted: 17 Aug 2010 08:24 PM PDT

Is Search Killing Your Creative?

Posted: 17 Aug 2010 03:08 PM PDT

A List Apart: Articles: The Discipline of Content Strategy

Posted: 17 Aug 2010 02:58 PM PDT

Astronomy Poetry: Combining Poetry With the Content Areas - ReadWriteThink

Posted: 17 Aug 2010 11:27 AM PDT

choose a history unit to integrate?

A List Apart: Articles: Good Help is Hard to Find

Posted: 17 Aug 2010 11:23 AM PDT

How Little Do Users Read? (Jakob Nielsen's Alertbox)

Posted: 17 Aug 2010 11:01 AM PDT

A List Apart: Articles: In Defense of Readers

Posted: 17 Aug 2010 10:48 AM PDT

A List Apart: Articles: Good Help is Hard to Find

Posted: 17 Aug 2010 10:47 AM PDT

Best practices and tips on writing decent 'Help' copy.

Breaking Up Large Documents for the Web - Part 1

Posted: 17 Aug 2010 09:59 AM PDT

Does Writing for People Work for SEO? | Copyblogger

Posted: 17 Aug 2010 09:07 AM PDT

Blogging Week #1: why journalists must blog and how « Adam Westbrook

Posted: 17 Aug 2010 07:20 AM PDT

how to write a case study – the power of story

Posted: 17 Aug 2010 01:41 AM PDT

Four Sales Page Elements That Get People To Buy Now

Posted: 17 Aug 2010 08:12 AM PDT

image of online shopping cart

When your sales page isn’t converting the way you need it to, it doesn’t just hurt your bottom line – it can cripple your confidence as a writer and make you doubt your future as a marketer.

On top of that, the frustration of having to rewrite underperforming copy can make copywriting seem like a tedious chore instead of the enjoyable exercise in persuasion it’s meant to be.

Fortunately, there are simple (but powerful) ways to write highly effective copy the first time – copy that gets readers emotionally invested and ready to click that “Add to Cart” button.

Read the next few paragraphs, and you’ll have a step-by-step, can’t miss foundation that will make your next sales letter a whole lot easier to write.

1. Get in touch with the pain your reader brings to the table

Features aren’t what sell your product – solution-oriented benefits are. You know, the kind of things that say “That thing that’s keeping you up at night? This will fix it.” Before you even begin to try and impress your readers with how incredible your offer is, you’ve got to establish situational relevance with them.

You absolutely must get yourself in tune with the pain points that are bringing them to a buying decision. Why are they searching for the kind of thing you’re writing about? What’s holding them back, causing them stress, or making them break out into a cold sweat?

Take the time to step into your future customer’s shoes and get a sense of what they’re feeling. What are the most important pain points that they care about, the ones that make them say “If only this could be taken care of, I’d buy that solution in a heartbeat?”

Then you can begin framing your product not as “impressive,” but as “the thing that makes their pain go away.”

2. Understand their frustration with “so far” and “out there.”

Chances are, your reader has tried to find a solution on their own. They may have tried everything and seen no meaningful result – or worse yet, they could have seen their efforts blow up in their face. This is the “so far” element you have to look into (and if you’ve already stepped into your customer’s shoes, you’ll probably have an idea of how this could play out).

This is your chance to think about how your product or service can work for them, even if they’ve failed “so far.” Consider how you’re going to position what you’re selling as a way to make sure those mistakes don’t happen in the past. This time, it’s different. Why? It’s your job to figure that out and express it.

The same goes for the “out there.” Your customers may be feeling frustrated that others have it easier in terms of having this problem solved, because other people are smarter, or more established, or naturally have the deck stacked in their favor. There’s a lot of “if only I had what they have …” thinking going on in your customer’s head, and if you can demonstrate how your offer closes the gap, then you’re halfway to the sale.

3. Step them into their “Dream Situation”

Once your reader understands that your offering might just be what helps them get away from their pain and frustration, it’s time to take them a step further. Envision what your customer’s perfect outcome would look like as they use your product or service. What problems go away? What new opportunities appear? What changes happen in their life?

People don’t buy products – they buy outcomes. Look closely at the outcomes that your offer can produce for your customers and help them see themselves there. Phrases like “Imagine if …” and “Just think of when …” contain powerful words.

Let them taste their future, and craft your sentences in such a way that they can immerse themselves in the feeling of being there. When you do this part right, you’ve helped them vividly see how your solution can move them away from pain and frustration and toward their desired outcome.

4. Close the deal with an “Ideal Solution”

By this time your reader is excited at the prospect of making their outcome happen – and now’s your chance to position your product as a slam-dunk solution. This is where you bring the features of your offer into play, stepping them through the specifics of why what you’re offering is perfectly suited to helping them achieve that desired outcome.

Maybe it’s the format you’re delivering it in – audio, video and PDFs are a great way to guarantee hitting the top learning modalities customers want. Maybe there’s one-on-one consulting tied into the offer, or a Third Tribe-style online community … or maybe it’s all of this.

Since your customer’s shoes are still on, think about how your he or she would view the ideal delivery method of your solution. Ask yourself what would make it easier for a customer to tap into the power of your offer, and then make sure it’s worked into your product or service.

Once you’ve done that, all that’s left is communicating just how well-suited your offer is to easing their pain, ending their frustration, and helping them finally get closer to their dream situation.

Use these four steps to make your next sales letter much more powerful

There’s no denying the power of a solid headline and a killer set of opening paragraphs. But the source of that power comes from these four elements – wrap them into the headlines and teaser text at the beginning of your sales letter, and your chances of having readers stick with you to the end go through the roof.

Need proof? No you don’t – because I worked these four steps into the introduction of this very post … and you’re still here.

The question is, where will these four steps take you next. Take a moment in the comments to share which of these points resonated with you the most, and how you can use them to make your next offer more enticing than ever.

About the Author: Dave Navarro is a product launch manager who can’t wait for you to join the 7,000+ people using his free workbooks in the Launch Coach Library (a crowd favorite in the Third Tribe forums).

Scribe for SEO Copywriting
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)