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- Best Bad Credit Credit Cards
- Participative Leadership
- Small Business Bookkeeping Software Review
- How to Patent an Idea
- What Happens after Bankruptcy Discharge
- Life After Bankruptcy Discharge
- Cost Cutting Ideas for Companies
- Grants for Small Business Expansion
- Grants for Single Mothers to Pay Bills
- Overseas Truck Driving Jobs Description
- Advertising Ideas
- Charity Fundraising Ideas for Kids
- How to Improve Your Bank Account Balance
- Will a Balanced Scorecard Help Your Strategy? A Diagnostic Tool
- The Pressure to Generate Content 9/10/10
- THINKing » Top 11 Free Resources To Improve Your Blog’s Content
- A List Apart: Articles: Content Templates to the Rescue
- Bloggers: This Is How Long Your Posts Should Be
- The Elements of Editorial Strategy | Predicate, LLC
- A List Apart: Articles: Content Templates to the Rescue
- Home | Yahoo! Style Guide
- Content Strategy: The Philosophy of Data - Boxes and Arrows: The design behind the design
- A List Apart: Articles: The Discipline of Content Strategy
- The Art of Momentum: Why Your Ideas Need Speed :: Tips :: The 99 Percent
- Unique content - Textbroker.com
- Landing Page Makeover Clinic #29: InShapeAtTheOffice.com
| Posted: 10 Sep 2010 10:00 PM PDT Want to know about credit cards for people who have bad credit? Well then read on to find out more about the best bad credit credit cards |
| Posted: 10 Sep 2010 10:00 PM PDT Getting to know what is participative leadership style may help you become an efficient manager at your workplace. This article tells you more about participative leadership and delegation. |
| Small Business Bookkeeping Software Review Posted: 09 Sep 2010 10:00 PM PDT This article aims at explaining to you the best small business bookkeeping software reviews along with the importance of the small business bookkeeping software. So, keep reading to know more... |
| Posted: 09 Sep 2010 10:00 PM PDT How to patent an idea? This is the first question that will bounce in your mind after you have invented something or created something new. Read ahead and get to know the process of patenting an idea in detail. |
| What Happens after Bankruptcy Discharge Posted: 09 Sep 2010 10:00 PM PDT Wondering 'what happens after bankruptcy discharge'? Read this write up to get some information about the same. |
| Life After Bankruptcy Discharge Posted: 09 Sep 2010 10:00 PM PDT Life after bankruptcy discharge may be a road uphill for many as financial crunch can make it difficult for you to manage your expenses. Nonetheless, it can be a fresh start to your professional life and can be seen as an opportunity to begin from the scratch. |
| Cost Cutting Ideas for Companies Posted: 09 Sep 2010 10:00 PM PDT This article tells you about cost cutting ideas for companies that would help you save money without affecting the productivity of the company. To know more about ideas for cost cutting in companies, read on... |
| Grants for Small Business Expansion Posted: 09 Sep 2010 10:00 PM PDT The following article suggests some useful ways to find and apply for grants for small business expansion. Read on... |
| Grants for Single Mothers to Pay Bills Posted: 09 Sep 2010 10:00 PM PDT Being a single mother is full of challenges. Grants for single mothers to pay bills help single mothers to lessen their financial burden, at least, to some extent. |
| Overseas Truck Driving Jobs Description Posted: 09 Sep 2010 10:00 PM PDT Planning to apply for overseas truck driving? The overseas truck driving jobs description that is given below will help you a lot in your search. It will tell you about all the requirements, the pay scale and more. |
| Posted: 09 Sep 2010 10:00 PM PDT Need a brainwave on advertising ideas? No problem! If you are in dire need of some advertising ideas, check out the text to come up! |
| Charity Fundraising Ideas for Kids Posted: 09 Sep 2010 10:00 PM PDT Looking for some useful and interesting charity fundraising ideas for kids? Scroll down for some unique fundraising activities... |
| How to Improve Your Bank Account Balance Posted: 09 Sep 2010 10:00 PM PDT To boost you family's wealth it is important that you put a well balanced household budget in place. It's also crucial that you have good communication between you and your partner on all financial issues. |
| Will a Balanced Scorecard Help Your Strategy? A Diagnostic Tool Posted: 09 Sep 2010 10:00 PM PDT This paper provides a simple diagnostic test to help you establish where a Modern Balanced Scorecard might help you to implement your strategy better. It will take you 15-20 minutes. It will help you to avoid several major pitfalls and help you appreciate how a Modern Balanced Scorecard could help your organization. |
| The Pressure to Generate Content 9/10/10 Posted: 10 Sep 2010 03:22 PM PDT Is the pressure to generate content for social media's sake worth it? |
| THINKing » Top 11 Free Resources To Improve Your Blog’s Content Posted: 10 Sep 2010 11:33 AM PDT |
| A List Apart: Articles: Content Templates to the Rescue Posted: 10 Sep 2010 10:35 AM PDT A content template is a simple document that serves two purposes: its a paragraph-level companion to your websites wireframes (or other IA blueprints), and its a simple, effective means of getting useful information from your experts to your writers. |
| Bloggers: This Is How Long Your Posts Should Be Posted: 10 Sep 2010 09:40 AM PDT When I analysed the most tweeted blog posts ever, I found that Twitter users like posts that are around 1,100 words long. When I wrote the most important blogging analysis ever, I found that the average length of popular posts was 1,600 words. This was quite surprising to a lot of readers and is a figure far higher than most people are producing. In the comments for one of these posts, someone gave me the idea of analysing different industries to see the average post length in each, so they could gauge how long their articles should be. I'm not a blogger who will guess numbers and just throw stats out there, so I decided to do an in-depth analysis. I picked 3 posts from 5 blogs in 8 different niches (confused yet?) and noted the word count for each. |
| The Elements of Editorial Strategy | Predicate, LLC Posted: 10 Sep 2010 08:18 AM PDT What is editorial strategy? Why is it so integral to content strategy? And what is the relationship between content strategy and publishing? As the invited speaker for the 27 August meeting of the Content Strategists of New York City (CSNYC), hosted at the offices of Bond Art + Science, I was lucky enough to present my thoughts. (Disclosure: I'm a co-founder of the group and its speaking series.) |
| A List Apart: Articles: Content Templates to the Rescue Posted: 10 Sep 2010 08:15 AM PDT As an industry, we've mostly figured out that if we don't want content problems to sabotage our web projects, we have to plan ahead. Whether we're creating the content with our clients or helping them to create it on their own, we know that it's important to hire a writer or editor if the project lacks one, to write content with real humans in mind, and to design content for reading. We know—or we should know, by now—that we must approach each page of website content with a clear set of goals. And yet, even knowing all these things, we face dozens of complexities when it's time to conjure up content from the ruins of an old website or a shiny new set of empty wireframes. |
| Posted: 10 Sep 2010 08:12 AM PDT |
| Content Strategy: The Philosophy of Data - Boxes and Arrows: The design behind the design Posted: 10 Sep 2010 07:50 AM PDT Not that familiar with "content strategy?" That's ok. It's in my job title, and I struggle every time I'm asked what I do for a living. Many people have no idea what it means, but even more people bring their own (wrong) assumptions to the conversation. Usually they think it has something to do with writing copy. That's not entirely false, but it's kind of misleading. The analogy I've been using recently is that content strategy is to copywriting as information architecture is to design. I find this analogy to be especially encouraging because six years ago, as the crest of the first wave of the web was about to break, people had no idea what "information architecture" meant either. |
| A List Apart: Articles: The Discipline of Content Strategy Posted: 10 Sep 2010 07:44 AM PDT We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users' abilities to find and consume content. Weirdly, though, we haven't been talking about the meat of the matter. We haven't been talking about the content itself. |
| The Art of Momentum: Why Your Ideas Need Speed :: Tips :: The 99 Percent Posted: 10 Sep 2010 06:58 AM PDT |
| Unique content - Textbroker.com Posted: 10 Sep 2010 05:34 AM PDT |
| Landing Page Makeover Clinic #29: InShapeAtTheOffice.com Posted: 10 Sep 2010 06:49 AM PDT 
This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Baolin Liu wants to help fellow office workers stay strong and fit, both in and out of the office. He's developed an exercise program designed to assist even the most sedentary office worker … or micropreneur who puts in too much tush-time in her comfy, almost-ergonomic desk lounge. But I digress … Baolin is using article marketing to drive prospects to his page. But his bounce rate is nearly 91%. And sales? Well, they're not happening.
The Maven’s 10-Point Critique#1 — Be clear about the product you're selling.I think I know what you're selling, but even after reading your long-form sales letter, I'm still not sure on the specifics. That's why your bounce rate is high. Your visitors aren't clear about what you're selling because you're trying to sell/promote too much, when what you need to do is paint a clearer picture of what you have to offer. Here's what I mean: if your URL is "inshapeatheoffice," it's reasonable to think you're offering an inexpensive, easy exercise and nutrition program that office workers can do while they're at the office. That's your hook. But your copy — and my guess is your product — tries to grow the topic "beyond the cubicle." And when you do, you're in competition with EVERYONE in the fitness space. #2 — Be clear about your prospect's "pain point" in the headline.Here's your current headline:
Yikes. Maybe I don't have any weight loss or fitness goals, or feel driven to return to my fighting weight. It's not that I don't care about these things, because I do. But … At the other side of that "but" for your prospect is his pain point:
Once you understand your prospect's pain point, the rest of your copy begins to flow in the right direction. #3 — Be clear about your product's big promise in your headline.Having identified the pain point: "I care about my health and appearance, but spend too many hours at my desk to eat right and get enough exercise" — now we have to identify and promote the product's big promise. Again, your current copy doesn't address the promise at all. Your prospects don't care about challenging questions. They want relief from their pain point, and they want it in a big, palpable and dramatic way. Here's your big promise:
#4 — Identify your primary target right off the bat.And that means your salutation. "Dear Fitness Enthusiast" is all wrong since someone who IS an enthusiast makes time for exercise. However, "Dear I Wish I Could Be Leaner, but Who Has the Freaking Time to Exercise" hits the mark square. Feel free to edit.
#5 – Tell your story in a way that is genuine and builds identification. Consider video to tell a portion of it.Here's an excerpt from your story:
Does this sound like a real person? "I began to lack muscle tone?" Compare to:
Here’s another example: "I had lost the attractive youthful appearance that I had entered the workforce with." Compare to:
Your copy has to sound genuine, like two friends meeting and chatting over coffee — especially if you're using a personal story to sell your message. Video could be very effective for you as an adjunct to your main letter copy. #6 — Show your story with before and after pictures.In the weight loss/fitness space, you've GOT to show before/after pictures — and lots of them — because they, even more than the copy, show the results that people are most interested in. And since you're selling your plan with your personal story, your before/after shots are the most important, so get them in there and in the first screen. #7 — Tell enough of your story to inspire your prospects and get them to identify with you … then stop.Your personal story goes on and on. Baolin, your reader doesn't care about your story except how it ultimately relates to him or her. So tell enough of it — and show enough of it with pictures — and then write to the interests/needs/wishes/desires of your reader as they relate to your product. Write in the 'you' and not the 'I/me.' #8 – Strengthen your subheads by having them tell their own story and keep the momentum going.Subheads are mini-headlines that help orient and pull your readers along as they scan through your message. Ideally, if your reader reads only your headline and your subheads, he/she should be able to get enough of the general story to understand what you're selling and resonate with the emotions you're hoping to elicit. #9 — Punch up and quantify the features of your product.After wading through your letter, I realized that there's simply not enough about what your prospect will get, learn, discover, and benefit from. Go through your e-book and make lists. Count the number of tips per exercise, etc. Organize them and get them into your letter. If you have charts and illustrations, I'd include them, too. You're looking to create a tidal wave of emotionally resonant "stuff" that's so compelling that your prospect won't be able to resist it.
#10 — Bolster your satisfaction guarantee.You can't just throw a graphic on your letter and call it done. You've gotta say it, too. Stand behind your product with a strong, explicit guarantee and you've just removed a key obstacle to your fence-sitting prospect who's ready to purchase, but paralyzed by, "What if I don't like it?" Make your guarantee as strong as possible. Few will call you on it. BONUS TIP: Add credibility to your copy.Personal stories are a great jumping off point, but then you need to take it to the next level and build credibility and authority, as well — for your content as well as for you. So try to incorporate outside medical/science evidence for your product claims. To bolster your own credibility, share testimonials from not only e-book readers, but fitness trainers, nutritionists, etc. My thanks to Baolin Liu for his patience and support of Heifer International. Look for my next makeover in about 4 weeks. About the Author: Roberta Rosenberg is The Copywriting Maven at MGP Direct, Inc. Find her @CopywriterMaven on Twitter. If you’re interested in a private page makeover, site audit, or other services, please email Roberta directly. P.S.If you want more specific advice about what works and what doesn’t in online marketing, be sure you’re getting the Internet Marketing for Smart People newsletter from Copyblogger. It’s free, and kicks off with a 20-part course on the essentials of marketing in the online world.  |
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