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| Posted: 26 Oct 2010 10:00 PM PDT What is a bull market and a bear market? These are the common questions in the minds of investors in stock markets. This article will help you to know what is a bull market in detail, and how you should trade in such a market. So, read on to know more... |
| Test Cases for Vending Machine Posted: 26 Oct 2010 10:00 PM PDT The test cases for vending machines mentioned in this article will help you know more about vending machine usage and business in general. So, continue reading to know more... |
| Posted: 26 Oct 2010 10:00 PM PDT What is full coverage insurance for cars? How to find cheap full coverage insurance for your automobile? Read to find out. . . |
| Posted: 26 Oct 2010 10:00 PM PDT A medical esthetician is a skin care specialist who works in a medical setting to improve the look of patients, who have received significant trauma to the skin due to a medical procedure, accident or an illness. You can find out more about this job, salary expectation and how to become a medical esthetician by reading this article. |
| Posted: 25 Oct 2010 10:00 PM PDT The intraday trading tips given in this article will help you successfully complete all your trades in the stock market and earn good profit margins. So, go through the tips for intraday trading for more information... |
| Posted: 25 Oct 2010 10:00 PM PDT Have you always wanted to learn how to write a press release? If yes, then the press release format explained in this article should be able to tell you how to draft a press release. |
| Posted: 25 Oct 2010 10:00 PM PDT The knowledge of effective communication techniques is important for people of all age groups and professions. So, read on to know about the different communication techniques in team environments in the next few paragraphs... |
| Posted: 25 Oct 2010 10:00 PM PDT This article will attempt to answer the question 'What is a program manager'. Almost every company has program managers that perform some particular tasks that depend on the nature of the business itself. |
| Posted: 25 Oct 2010 10:00 PM PDT Read this article to check out the famous ad slogans that the world of advertisement offered the audiences. Have a look and enjoy yourself! |
| Posted: 25 Oct 2010 10:00 PM PDT Do you want to understand what a bill of sale is? If yes, then studying a bill of sale example would be the best way to do so. |
| Posted: 25 Oct 2010 10:00 PM PDT Copywriters are always in demand in creative fields like advertising, product promotion, etc. Copywriter salary range is something you should be interested in if you intend to become one. |
| Posted: 25 Oct 2010 10:00 PM PDT Sound stock investing basics can help an investor get brilliant returns in the short term as well as in the long term. So refer to the content given below to know about the basic stock investing rules... |
| Posted: 25 Oct 2010 10:00 PM PDT Wondering how to draft a letter of commitment? Here is a letter of commitment template and complete information on how to draft a commitment letter. Read on, to know more about the essentials required while drafting this letter. |
| How to Become a Pharmacy Technician Posted: 25 Oct 2010 10:00 PM PDT Search no more on how to become a pharmacy technician as this write up gives you a step by step information on the procedure to become a pharmacy technician. |
| Posted: 25 Oct 2010 10:00 PM PDT The following article explains the characteristics of ten different types of leadership styles - autocratic, participative, bureaucratic, laissez-faire, transactional, charismatic, transformational situational, servant and quiet. Read on, for a brief understanding of each of them... |
| Posted: 25 Oct 2010 10:00 PM PDT A catchy advertising slogan is one of the most important attribute of a famous brand. Here is an exhaustive list of advertisement slogans which includes some of the best slogans/taglines that you must have ever come across. |
| Posted: 25 Oct 2010 10:00 PM PDT Wondering what careers make the most money? Here is some information about the same. |
| Tim Gunn’s Top 5 Tips for More Stylish Content | Copyblogger Posted: 26 Oct 2010 10:00 PM PDT |
| MSP:MiddleSchoolPortal/Reading and Writing Mathematics - NSDLWiki Posted: 26 Oct 2010 07:16 PM PDT |
| Writing for the Web/Plain Language – WebContent.gov: Better websites ... Posted: 26 Oct 2010 06:54 PM PDT |
| Blogging For Web Designers: Editorial Calendars and Style Guides - Smashing Magazine Posted: 26 Oct 2010 04:20 PM PDT |
| How to Beat “Invisible Content Syndrome” | Copyblogger Posted: 26 Oct 2010 12:46 PM PDT |
| AOL's Editorial Process -- Revealed! Posted: 26 Oct 2010 12:30 PM PDT |
| How to Be Interesting | Copyblogger Posted: 26 Oct 2010 11:15 AM PDT |
| 11 Smart Tips for Brilliant Writing | Copyblogger Posted: 26 Oct 2010 09:46 AM PDT |
| Writing for the Web (Jakob Nielsen's Alertbox) Posted: 26 Oct 2010 05:56 AM PDT |
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| Most Searched New York Times Words and Phrases - The New York Times Posted: 26 Oct 2010 02:25 AM PDT |
| 11 Smart Tips for Brilliant Writing | Copyblogger Posted: 25 Oct 2010 08:30 PM PDT |
| Tim Gunn’s Top 5 Tips for More Stylish Content Posted: 26 Oct 2010 07:00 AM PDT
A little over a year ago, Brian Clark gave us a What Not to Wear guide to blogging. Brian laid the groundwork for the inherent value in talking about what's not working. And if you haven't read the post, clickity-click and get on that — and here's why: We don't change a damn thing when we're right. Being "right" makes us do exactly the same thing, time and time again until it become rote. Habit. But being wrong … ah — dawning recognition. When we're wrong, we can change things. We can change our direction, our strategy. Or in the case of Tim Gunn, our clothes. If you don't know Gunn, he's the critical eye behind "Project Runway" and "Tim Gunn's Guide to Style." He knows what works, and just as important, he knows what doesn't. We have to learn to "make it work." So in the interests of learning and building a better blog, here are five things that, if I were to channel Tim Gunn (and that would be a fabulous and incredibly stylish stunt), you might be doing wrong with your blog. 1. SEO is not the new blackI'm a huge fan of the Scribe SEO software service to optimize content, and I use it often on client blogs. It's a powerful tool that combines SEO and blogging in a single, easy-to-digest package, and it's a no-brainer for anyone with a blog. But you don't optimize every piece of content you create. If you fill your entire closet with black, you have no versatility and you kinda screw yourself when you’re in a mood for a splash of color. Don't limit the incredibly powerful tool you have in blogging by binding yourself 24/7 to a keyword-based strategy. Yes, have an SEO strategy. Yes, create terrific content that's optimized for search. That's just smart. But going on to add to that with something of your own — something that's not so easily optimizable — is even smarter. People share great content, not great keywords. If you've got a great idea for a post but it doesn't lend itself to SEO optimization, don't hold back. This is one case when less isn't more. 2. Conversation never goes out of styleIt seemed like such a good idea at the time. If you're going to wear those four-inch purple metallic platform shoes with the mustard yellow tights, you need to be aware that you're going to cause some buzz. The blogging equivalent is taking on a juicy topic — and getting some major attention (not necessarily positive) in return. In the blogging world, buzz mainly finds you in your blog comments. When you hit a hot button, that's where you first find out. When you look at great blogs, it's not uncommon to find that the comments become even better than the post itself — so let them. If you've written something that's whipping up controversy, don't hide from your comments. Embrace the buzz, both positive and negative. Learn from it. Dive in and chat. Your readers will thank you (and become even more loyal on account of it). 3. Engagement is the key to styleTim Gunn once said,
Engaging isn't just about asking for retweets and responding to comments. Engagement is about getting out there and understanding the true lay of the land. Attending conferences, making connections, reading other blogs, building relationships. Start going through your comments and clicking through to your commenters' blogs. Read them. Get to know your fans and your opponents. If you're not doing this now, make it a to-do item a couple times a week. Showing genuine interest is the least you can do to reciprocate a reader for showing an interest in you. Engage. It's the most stylish thing you can do in the blogosphere. 4. Make it accessibleOne of Tim's most famous quotes is from a critique of a Project Runway contestant's design:
While I almost fell on the floor when I heard that one, it reminded me of a simple fact: if no one can figure out what you’re trying to do with your content, you fail. When you invite readers to spend some time reading your content, make sure you’re actually making sense. That doesn't mean being trite or going face-first into cliché. It means using examples, situations, and metaphors that people can relate to. If people have to work too hard to "get" your content, they're going to stop trying. (And if you can't live without the occasional cliché, try this cool cliché finder. Because the truth is, sometimes the right cliché is the perfect way to get your idea across.) Don't be predictable … but try accessible on for size. 5. Carry on!Great blogs don't just happen — they're built. A fantastic blog is crafted, just like a fashion collection that shows up on the runways. Designers and artisans spend hours painstakingly creating each piece that makes up the collection, and they all work together. It amazes me that Tim Gunn isn't a blogger, because he truly knows how to make it work. So if you're looking to build a blogging empire (or simply one that makes you proud of what you've built), remember that it's all about community and critics. Your community needs to be built and nurtured. Your content needs to be shaped around their interests and desires. They’re the ones who will buy your stuff and wear it proudly. Your critics will give you things to think about and ways you can improve. While some will be full of hot air and in love with the sound of their own voice, if you listen hard enough, there will be some pearls of wisdom worth stringing together. And pearls go with everything. About the Author: Erika Napoletano is the Head Redhead at RedheadWriting LLC, a Denver-based online strategies consultancy. Her blog, RedheadWriting, is a bastion for “unpopular thoughts and blunt advice — delivered” and consistently strives to say what others won’t (but should) about marketing, social media, business integrity, and life in general. ![]() |
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