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| Posted: 28 Apr 2011 02:00 AM PDT  Lauren, My Web Writers Team Member by Lauren, My Web Writers Team Member TED Talks is an inspirational nonprofit organization. Their goal is to spread ideas and innovation to the world for free. We like TED Talks because they are awe-inspiring and keep the hopes of new, creative ideas alive. TED supplies millions of viewers worldwide with immediate access to inspiring stories from around the world. The short videos that TED Talks provide are informative and attention-getting. The brevity of the videos displays the value of relevant content for viewers, much like in SEO content writing. The ideas that are conveyed should motivate viewers (or readers) to branch out and try something new. If you're hoping to reach people, something different, original, and imaginative must reach out and grab those who are observing. The more people you "touch" through words, the more those words spread and become motivation for others. Along with wonderful videos, TED has global and local conferences in which entrepreneurs can gather, network, and share inspiring stories of business growth. TED has an upcoming conference in Fort Wayne, IN, on May 14th called TEDxFort Wayne. Check out some of the videos and let us know if you're planning to attend. You may even see a professional writer or two from My Web Writers there as well! |
| Posted: 08 Jul 2011 06:30 AM PDT
On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago. This is Brian’s tenth year walking, and in that time he’s raised more than $60,000 to fight breast cancer. And he’s not even close to being finished. You might not be able to join Brian and Shelly in Chicago for their three-day odyssey. But there is a way you can join us in spirit … As friends and colleagues, we’re helping Brian and Shelly with their fundraising for this event. The money we raise goes to innovative global breast cancer research and local community programs supporting education, screening, and treatment. You can be part of our effort by pledging your support today. Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all, and energize science to find the cures. Thanks to events like the 3-Day for the Cure, the organization has invested more than $1.9 billion to become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. Every major advance in the fight against breast cancer in the last 28 years has been impacted by a Susan G. Komen for the Cure grant. Yes, there are many other worthy causes out there. But Brian and Shelly walk every year to honor Shelly’s aunt and grandmother, who are both survivors … and we're right there with them. Here's how you can help (and what you get…)Make a direct online pledge through either Brian’s or Shelly’s Komen for the Cure page (your choice): Any amount is appreciated, but as you know, higher amounts bring extra good karma. In this case — with any donation of $150.00 (USD) or more — karma looks like a FREE membership to the home study version of our virtual conference, Authority Rules (a $297 value). If you missed getting in on the inaugural Authority Rules conference back in May, now is your chance to fight breast cancer and learn how to become the “likable expert” of your industry, so you never have to prospect or advertise again. With over 18 hours of exceptional webinar instruction (plus PDF transcriptions) from me, Brian Clark, David Meerman Scott, Michael Port, Bryan Eisenberg, John Jantsch, Lee Odden, Chris Garrett, Chris Brogan, Brian Gardner, Tony Clark, Amber Naslund, Jeff Sexton, Derek Halpern, Pam Slim and Darren Rowse … this is about as good as karma gets All you have to do is pledge $150 or more, and copy and paste your confirmation email in the message field here. We’ll set you up with the full 18 hours of Authority Rules’ webinars and transcripts. Here are those pledge pages again: Thank you in advance for your help! I'd also like to thank the WordPress community and all of Copyblogger Media’s many customers. It's because of all of you that we're able to support worthy causes like the battle against breast cancer. We’re so grateful for each and every one of you. About the Author: Sonia Simone is Senior Editor of Copyblogger and CMO of Copyblogger Media. To make a stronger connection, follow Sonia on twitter. Tweet |
| How to Dominate Your Industry like Drudge Posted: 07 Jul 2011 06:30 AM PDT
On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter. Think about that for a minute. One man with a 14-year-old, one-page, static html website sends more traffic to the CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion users of Facebook and Twitter combined. In driving traffic to those sites, Drudge is second only to Google. The journalistic world has accordingly beaten a path to Matt Drudge’s door, all seeking just one link from the Master. How does he do it? What if you could replicate even a fraction of that power? Here’s a few lessons in content marketing I’ve taken from the man in the fedora … Curation is criticalDrudge has been called the greatest wire editor on earth. The ability to parse the fire hose of raw digital information and craft it into the stories that your audience wants — or needs — can ensure legendary success. Becoming a trusted editorial source in addition to your original content can make you an indispensible expert in your field. Send them away with links to the stuff they want, and they'll come back — to you — again and again for more. Master the art of the headlineIf nobody clicks your headline, you don't exist. Drudge knows this and is one of the best headline writers in the business. On average, only 2 out of 10 people will read beyond your headline. This brutal statistic can be improved by learning how to write useful, unique, urgent and ultra-specific headlines that make a promise your audience can't turn away from. Don't let your first impression be your last chance. Develop a singular voiceWe are living in the age of auto-content. No, not stuff about cars, but content you've read and heard everywhere else. Drudge — mainly through the use of linking and headlines — has created an unmistakable voice. His is a voice that cuts through the unrelenting waves of information crashing on us at all times. Be funny. Be serious. Be dark. Be outrageous. Be yourself. Whatever you do, don't be boring. Keep it dead simple14 years ago Drudge cobbled together a plain, one-page website in basic html. It hasn't changed. Through all the amazing advances in web development — the widgets, the social software, the rise of apps — his "little" site has remained relatively untouched. His entire site is a single landing page. You aren't going to be able to get away with this approach today. This, however, doesn't excuse you from keeping things simple and solid, and keeping your editorial eye on what's truly important. He set it up so that he could run it alone, no matter how big things got. Though he's employed one or two people to help out through those years, he's generally been able to do it all himself. One man with a laptop has altered elections, bruised Presidents, and changed the face of one of the oldest businesses born of the industrial revolution. Use the tools available to you, don't let them use you. Practice maniacal consistencyIt seems as if Drudge doesn't sleep. No matter the day or hour, if something important (or weird) is happening in the world, he shows up and shows it to his audience. Your content strategy probably doesn't rely on the merciless nature of breaking news, but if you're doing things right, your audience is absolutely relying on your advice and opinion. Grab the AP news wire. Hit Google News. Read the classics and the latest books in your industry (especially the classics). Turn all of it into an undeniable stream of opinion and expertise. Woody Allen said, "Eighty percent of success is showing up". Show up everyday and tell the stories your audience needs to hear. If your business is worth doing, it's worth doing. So do it. Be patientDrudge started right where you are. Most likely, with less. The Drudge Report began as a simple email newsletter to friends. He worked for minimum wage in the CBS gift shop. The content of his early newsletter consisted mainly of overheard hallway banter, cafeteria whispers, and discarded memos he’d cull from the trash. It grew slowly, steadily. His audience was hungry for more. He didn’t make a dime for years. Years. Today, his estimated annual revenue is at least $1,000,000.00. And that’s only a rough estimate. Ignore the myth of “overnight success”. Keep working. Cultivate eccentricityDrudge lives in the penthouse of a very expensive hotel. He doesn't do interviews anymore. You'll rarely see him walking the streets. He doesn't return emails. He's utterly unavailable. This runs counter to the popular contemporary advice to be everywhere, be open, be … transparent. You won't be able to pull off Drudge's level of eccentricity (unless you pull off his level of success), but you can learn from it. There is power in mystery. Doing and showing less creates desire, if you do your thing well. Yes, I'm arguing that you not be everywhere, that you not show all of your cards, that you do your thing and then go away until your next unforgettable at bat. Find the theatre in your business and exploit it. And remember, there's nothing more weird (or more difficult) than simply being yourself. If you happen to be a hard-working, idiosyncratic whack-job (like me), all the better. I’d be willing to lay a bet that eccentricity is the secret to his success. There's too many buttoned-down, orthodox, pressed-suits in your industry anyway. OK, let's hear it …Matt Drudge is a polarizing, fascinating, powerful character. Love him or hate him, he's utterly dominated his industry and shown the world what one person with a laptop and an old-school work ethic can do. In fact, the evidence argues that he's actually changed the world. Not many without serious political or star power can legitimately say the same. How does any of this apply to your work, to your marketing? Give me your best shot in the comments … About the Author: Robert Bruce is Copyblogger Media’s resident raconteur and copywriter.  50,690 people take WordPress further with StudioPressThe Genesis Framework from our StudioPress division empowers you to quickly and easily build incredible websites with WordPress. With search-optimized code and functions, 37 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the "best of the best" among premium WordPress themes. It’s no wonder over 50,690 online publishers trust Genesis to provide a solid foundation for their sites. Whether you’re a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress places you never thought it could go. |
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