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Posted: 28 Oct 2011 06:30 AM PDT

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Copyblogger Media is a company that was built on two blog posts per week.

In the early days it was just Brian, and those two posts. Week in and week out.

A lot has happened since then, but the basic structure of how this business is marketed remains.

The writer should run yours too.

I asked Sonia Simone to come around and tell us how she approaches the three basic types of articles we use to build and grow Copyblogger Media.

You can use this same structure for almost any online marketing you do.

It ain’t easy, but you might be surprised at just how simple it really is …

In this episode Sonia Simone and I discuss:

Hit the flash player below to listen now:

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The Show Notes:

About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse.

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