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Introducing The Lede: A Copywriting and Online Marketing Sheet Posted: 29 Oct 2011 08:00 AM PDT Welcome to The Lede. Every week I’ll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all they may (or may not) be worth. All right then, on with it … The ROI of Email Marketing ~ “The easiest thing in the world for a reader to do is stop reading” ~ Steve Jobs’ “Seven Rules of Success” Applied to Email Marketing ~ Twitter looking for full-time Copywriter ~ How the Kindle Transforms the Marketplace ~ Is Mobile SEO a Myth? ~ How to Write a Popular Blog Post ~ The 6 + 1 Copywriting Formula ~ The Ultimate Measure of Marketing Success ~ The Strange Art of Achieving More by Doing Less ~ Better Marketing Through Social Media Optimization ~ 5 Advanced Keyword Research Tips ~ Copywriting as Online Reputation Management ~ Great Content Needs to Transcend Platforms ~ “‘Social sharing buttons’ are one of the least effective tactics you can use to build your list …” ~ Finding the Value of Email Marketing Through Metrics ~ Building a Landing Page Using “The Backward” Tactic ~ Is Rational or Emotional Copy Better for the Bottom Line? ~ The Art of the Simple Content Strategy ~ Marketing Advice for #occupywallstreet ~ An Email Marketing Cheat Sheet ~ 6 Steps to Selling More ~ Mobile Marketing Industry Sets Privacy Guidelines ~ Why You No Longer Need a Blog ~ 5 Mobile Marketing Mistakes ~ An SEO Copywriting Cheat Sheet ~ How to Diagnose and Heal a Sick Landing Page ~ Even Hollywood Needs Good Landing Pages ~ It’s About What They Do, Not What They Say ~ An SEO Copywriter Walks into a Bar … ~ Is the New Facebook Design Killing Your Traffic? ~ In Praise of Slow Copywriting ~ What Movies and Comic Books Can Teach You About Writing Powerful Scenes ~ The Importance of Daring ~ What SEOs Must Learn From Adwords Pros ~ 65 Ways to Get Traffic to Your Blog ~ Why Social Media Research is so Valuable ~ 3 Big Email Marketing Myths ~ How Apple Changed the World About the Author: Robert Bruce is Copyblogger Media’s copywriter and resident recluse. TweetShare Comments Super list of tips Robert, thanks for sharing RB by Ryan Biddulph Thanks for the great list! This will make my weekends busy and ... by Looking At It Differently You realize don't you that the NYTimes has already had a blog ... by Georg I would never get anything done if I read all these links, but ... by Nicole Rushin It is a bit much. Robert has been collecting links for 2 weeks ... by Brian Clark Plus 5 more... Further Reading The Art of Finding Ideas What Bestselling Fiction Can Teach You About Writing Better Landing Pages 23 Reasons Your Blog Isn't Making Any Money (And What To Do About It!)

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